The Augmented reality, virtuelle realität, and mixed reality market size worldwide is expected to leap by more than 230 billion USD among 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as essential in our everyday lifestyles as “eating three meals a day. ” 

AR has additionally made its method into different industries, including marketing. Actually many people use AR experiences from manufacturers every day without even realizing it, like picture and movie filters on social media.  

Should you be wondering how AR plays into advertising, this post will look from eight companies which have used AR in innovative and uplifting ways that you can use in order to brainstorm and carry out your own strategy.  

Increased Reality Examples

Augmented Reality for Product Marketing

1 . Pokémon PROCEED

Pokemon PROCEED took the world simply by storm in 2016, and it is one of the most notable AR experiences.  

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In the app, users get notified of eligible Pokémon in their region and receive directions to find and capture them. When they come across a Pokémon, the character is definitely superimposed over the real-life location of the app user — a good AR experience.  

The game is made around catching the particular available Pokémon just before anyone else can, which is why, when the app very first came out, people would certainly gather in groups to try to be the initial to capture the character.

2 . Home Depot

Decorating a home isn’t simple — how do you know if you’ll in fact like the yellow color that looks lovely online but may be too bright within your bathroom? What if that will coffee table doesn’t fit in your family room as you’d hoped?

In 2015, Home Depot launched its Project Colour app, which uses patent technology to exhibit users what a paint color will look like in their home. The AR technology considers illumination, objects, and shadows in the room, so that you can see how that yellowish shade will look in real life. If you don’t rely on your judgment, you may also share images from the app on social media to get a friend’s viewpoint.

Home Depot isn’t the only home furniture store to use AR to create value for their users — IKEA has similar AR technology built into its app.

several. IKEA

IKEA uses AR to help shoppers test and imagine products in their personal space before making the purchase.  

It offers multiple equipment for customer needs, like the IKEA Place app that superimposes to-scale models of home furniture in real-life rooms or the IKEA house planner that helps individuals build furniture pieces, like kitchen cabinets, to ensure they’re satisfied before placing a good order.  

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4. Sephora

There’s a reason many people do not buy makeup products online — it’s not possible to know if you will like the lip colour or foundation coverage if you don’t try it on in-store. Sephora knows this struggle and is known for allowing in-store visitors to test items on themselves before buying them, but not everyone may be comfortable doing this.  

For all those not as comfortable, it provides an in-store virtual try-on kiosk exactly where visitors can see how products look on themselves to ensure they’re satisfied.

five. StubHub

Increased reality enables you to visualize and interact with an area — two crucial functions when choosing just how much you’re willing to spend on a stadium chair.

For Extremely Bowl LII, StubHub introduced an AR feature on their mobile app that allowed ticket buyers to get a virtual 3D type of the U. Ersus. Bank Stadium and nearby parking garages and concession stands. This enabled potential buyers to visualize their particular full experience before purchasing and minimized the risk of paying for the subpar seat.

StubHub’s reliance upon AR solved a common customer problem — as StubHub CTO Matt Swann points out, “We’re solving regarding real pain factors, not just tech for the sake of tech. For many people, not necessarily an event you just appear for; it’s kind of a bucket list item. ”

For out-of-towners, the opportunity to virtually compare different seat locations provides comfort for reluctant buyers.

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6. Social Media Filter systems

Filters are usually AR features that social media users make use of daily on various apps, from TikTok to Instagram in order to Snapchat. Over 250 million people how to use AR feature on Snapchat every day, plus creators on the system have built more than 2 . 5 mil AR lenses.  

With filter systems, users simply take an image of themselves or something of interest, as well as a filter is superimposed over the image, whether it’s a amusing pair of sunglasses or even changing the color scheme of a scenery.

AR and Experiential Marketing

seven. Netflix

To promote season four of Stranger Things, Netflix launched an in-person experiential marketing and AR experience called the Unfamiliar person Things Experience. Enthusiasts visit an in-person location and take part in an immersive encounter related to the show, where they perform games with AR features that assist them feel like these are in the Stranger Issues world.

During the past, Netflix has promoted other Stranger Issues seasons with AR experiences like Instagram filters that place users within the world, all from the comfort and ease of their homes.  

8. Pepsi

In 2014, Pepsi installed AR technologies in a London tour bus shelter, making it appear like a lion, UFOs, flying saucers, as well as other objects were headed straight for Londoners.

The production displayed Pepsi’s playful personality and provided the audience with an exceptional experience. Afterward, a of the bus shelter’s AR technology fascinated over six million views on YouTube — making it one of YouTube’s most viewed advertising campaigns.

Pepsi’s marketing campaign highlights the effectiveness of AR when a company truly knows its audience. Pepsi didn’t need to use AR to advertise its products — rather, it trusted its consumers to appreciate the particular surreal experience plus naturally share the story with friends, generating buzz around the brand name.

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The State of AR in Marketing

While incorporating AR directly into marketing is still brand new, marketers can still note how these brand names creatively incorporated technologies into their marketing strategies.  

Ultimately, as the media panorama changes and technologies gets more advanced, marketing experts at businesses of different sizes might have more opportunities to implement technologies. And, when they do, they’ll need to think creatively and innovatively about how they purchase it.

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