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Always Experimenting
Pakko De La Torre-Rocha is an award-winning AI filmmaker, creative technologist, and founder of AIM Worldwide, working at the intersection of storytelling, design, and frontier tech. His global career spans Tokyo, Dubai, Sydney, Lisbon, Mexico City, and Los Angeles, shaping breakthrough work for Adidas, Verizon, Paramount Pictures, United Artists, Toyota, FIFA World Cup, Netflix, Cisco, and Activision Blizzard. With 15+ years leading creative at TBWAChiatDay, Ogilvy, Deutsch LA, and Havas, he pairs bold narrative direction with technical mastery in generative filmmaking, AR/XR, and cinematic AI design—recognized from Cannes Lions to the Webbys. Known for a hybrid AI-plus-production craft and brand-safe AI compliance, Pakko turns concepts into film-level stories at modern speed.
Captions in Motion
Pakko also serves as the Founding Member and Chief Creative Officer at XRAI, the AR glasses platform that turns conversation into real-time captions, translation, and on-device AI assistance. A Deaf creator, he shapes the product story and creative direction so accessibility feels cinematic and everyday useful—on set, in client rooms, and in global production hubs. XRAI supports 220+ languages with live translation, Speaker ID, automatic language detection, two-way Auto-Reverse dialogues, XRAI Stream to multiple devices, and Dante Ready integration for pro AV. Under Pakko’s creative leadership, XRAI is positioned as more than subtitles: a stylish, borderless communication layer for creators and brands.
Hybrid Workflow
As a true hybrid, he fuses state-of-the-art AI with Cinema 4D, Unreal Engine, Unity, After Effects, Photoshop and DaVinci Resolve to craft photoreal sequences and polished composites. His deep experience inside agencies and brand organizations means he speaks the language of stakeholders—fast communication, clear approvals, and concept-to-finish accountability. The result: cinematic digital work that looks big, ships fast, and stands up to modern legal and brand scrutiny. Represented worldwide by ATRBUTE.
Experience
AIM WorldWide - Founder
Havas Dubai
Gallegos United
E/LA Advertising
Deutsch LA
Ogilvy & Mather
TBWA/Chiat/Day
Saatchi & Saatchi
Awards
Webby Awards
ADC Awards Jury
Lürzer’s Archive
FWA
ADDY Awards
New York Festivals Advertising Awards
EX Awards
IAB MIXX Awards
Cannes Lions
Catalyst Interactive Advertising Awards
FIAP
