Augmented reality and the future of textile and fashion business

Imagine a day when you’re out shopping, and you’re being extremely picky about what to wear. You’re confused about what fits well and what colors will make you look the most gorgeous. You know that trying on clothes can take a lot of time and effort, but you want to make sure you’re making the right choice. Well, what if I told you that Augmented Reality (AR) could change all of that?

Augmented Reality (AR) is the technology which connects your physical world with virtual reality. You will get a combination of these together in a real-time experience. You can experience how you will look in a dress without wearing it physically. Already many fashion brands have been promoting their interactive AR-based virtual try-on system. You will just stand before a digital mirror and select your desired dress and that’s all.

The technology now will make your decision-making easy and it will give you thousands of options to choose from. Maybe you used to use the virtual try-on system of many online sunglass shops. So why not for your dresses? H&M, Nike and many other globally renowned brands are already taking benefit of the technology.

AR technology can connect your physical world with the virtual one, giving you a real-time experience of combining the two. By using AR, you can see how you would look in a dress without having to physically try it on. Many fashion brands are already promoting their interactive AR-based virtual try-on system. You just stand before a digital mirror, select your desired dress, and voila!

The technology makes decision-making easier and gives you thousands of options to choose from. You may have used virtual try-on systems for sunglasses, so why not for your dresses? Renowned brands like H&M and Nike are already taking advantage of this technology.

AR technology isn’t just making the fashion business easier. It’s also having a significant impact on textile and fashion design. The designing process has become more fun and exciting, as you can create designs in both 2D and 3D. In the textile and fashion industries, AR has created a huge impact on designing and sampling.

You can virtually make your samples and choose from many options of similar concepts before going for the physical sample. This process greatly enhances sustainable attributes by reducing sampling and ensuring less resource consumption, like less water, fewer chemicals, less time, and reduced pressure on the environment.

In visual merchandising, the technology will create value by organizing high volumes of products into categories and multiple copies of products in a virtual storage system. Online businesses will boom very effectively, giving customers new experiences and easy access to choose the right products.

With the help of AR, we can scan products to see the entire production source, the identification of contents with traceability, which can give consumers more confidence to buy a specific product with proper transparency. Exhibitions, fairs, and fashion shows will use the technology to replace conventional applications and offer lucrative experiences.

With the help of textile printing and mobile applications, many crazy applications are already in the market to give you fun and learning experiences. AR-printed bedsheets can be used as your kid’s playing toys, even their virtual reading books.

Although the technology is still in trial phases by researchers or various fashion companies to develop different ideas for their customers, it is definite that it will grow the entire fashion industry with numerous facilities.

Mostly in the textile and fashion trade, it will help in building a new dimension in shop merchandising with varieties in customer service to explore specific but trusted businesses.

Virtual pop-up shops will increase in number very shortly streets, and fashion seekers will explore all these outstanding facilities in this era of fast fashion. Now, it’s time to see what’s next!