Kenneth Research, in its repository of market research reports, have recently added a report on Augmented Reality (AR) Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2022-2031. The Augmented Reality (AR) Market is anticipated to grow primarily on account of the growing trade of ICT goods and services worldwide. According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019.

U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Augmented Reality (AR) Market products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.

Global Augmented Reality Market industry valued approximately USD 2.37 billion in 2016 is anticipated to grow with a healthy growth rate of more than 56% over the forecast period 2017-2025. The increasing investments in the industry, as well as the rise in demand for AR devices and the escalating use of the AR devices in various sectors viz. e-commerce, retail, and medical sectors, are the factors affecting the demand of Augmented Reality market.

The objective of the study is to define market sizes of different segments & countries in previous years and to forecast the values to the next eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry with respect to each of the regions and countries involved in the study.

Furthermore, the report also caters the detailed information about the crucial aspects such as drivers & restraining factors which will define the future growth of the market. Additionally, it will also incorporate the opportunities available in micro markets for stakeholders to invest, detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

Component:
*Hardware
*Software

Display Type:
*Head-Mounted Display (HMD)
*Head-Up Display (HUD)
*Smart Glass

Application:
*Aerospace & Defense
*Automotive & E-Commerce
*Gaming
*Industrial
*Medical
*Others

Regions:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World

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Furthermore, the years considered for the study are as follows:

Historical year – 2015
Base year – 2016
Forecast period – 2017 to 2025

Some of the key manufacturers involved in the market are Magic Leap Inc., Blippar, Sony Corp., Wikitude GmbH, Infinity Augmented Reality Inc., Apple, Google, and Microsoft Corp. New product launches, focus on continuous technology innovations, acquisitions and effective mergers are some of the strategies adopted by the key manufacturers.

Target Audience of the Augmented Reality Market Study

*Key Consulting Companies & Advisors
*Large, medium-sized, and small enterprises
*Venture capitalists
*Value-Added Resellers (VARs)
*Third-party knowledge providers
*Investment bankers
*Investors

Chapter 1. Research Methodology
1.1. Research Process
1.1.1. Data Mining
1.1.2. Analysis
1.1.3. Market Estimation
1.1.4. Validation
1.1.5. Publishing
1.2. Research Assumption
Chapter 2. Global Augmented Reality Market Definition & Scope
2.1. Objective of The Study
2.2. Market Definition
2.3. Scope of The Study
2.4. Years Considered for The Study
2.5. Currency Conversion Rates
2.6. Report Limitation
Chapter 3. Executive Summary
3.1. Key Trends
3.2. Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion/Million)
Chapter 4. Global Augmented Reality Industry Dynamics
4.1. Growth Prospects
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.2. Industry Analysis
4.2.1. Porterâ€s 5 Force Model
4.2.2. PEST Analysis
4.2.3. Value Chain Analysis
4.3. Analyst Recommendation & Conclusion
Chapter 5. Global Augmented Reality Market by Component
5.1. Market Snapshot
5.2. Augmented Reality Market, Sub Segment Analysis
5.2.1. Hardware
5.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)
5.2.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)
5.2.2. Software
5.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)
5.2.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)
Chapter 6. Global Augmented Reality Market by Display Type
6.1. Market Snapshot
6.2. Augmented Reality Market, Sub Segment Analysis
6.2.1. Head Mounted Display (HMD)
6.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)
6.2.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)
6.2.2. Head-up Display (HUD)
6.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)
6.2.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)
6.2.3. Smart Glass
6.2.3.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)
6.2.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)
Chapter 7. Global Augmented Reality Market by Application
7.1. Market Snapshot
7.2. Augmented Reality Market, Sub Segment Analysis
7.2.1. Aerospace & Defense
7.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)
7.2.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)
7.2.2. Automotive & E-Commerce

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