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Pakko De La Torre // Creative Director

Augmented Reality Development Company in Dubai, UAE

Augmented Reality (AR) adds digital elements to the camera of your smartphone, creating the illusion that holographic content is a part of a physical world around you. Unlike virtual reality (VR), you are not immersed in an artificial environment. In turn, AR changes reality by adding three-dimensional objects, sounds, videos, and graphics. Augmented reality is applied in a variety of ways – you can use it to make yourself look like a cute kitten or find directions in malls. Augmented reality allows you to virtually try on glasses or see how new home appliances will look like on your desk. Augmented Reality can be seen through a variety of experiences. Recent developments have made this technology accessible using a smartphone which led to the development of a wide variety of augmented reality apps.

Augmented Reality Apps are software applications which merge the digital visual and audio content into the user’s real-world environment. There are various uses of AR software like training, work, and consumer applications in various industries including education, public safety, healthcare, tourism, gas and oil, and marketing. The AR browsers can enhance users’ camera display with contextual information. For example, when you point your smartphone at a building, you can see its history or estimated value.

Cool Applications of Augmented Reality Technology

  • Augmented Reality in Search.
  • Augmented Reality in Fashion Retail.
  • Augmented Reality in Gaming.
  • Augmented Reality in Business Cards.
  • Augmented Reality in Obstetrics.
  • Augmented Reality in Architecture.
  • Augmented Reality in Sports.

AR apps act as a magic window for the viewers that lets them see the holograms and manipulate 3D models. There are many AR apps available for smartphones that make the user experience more refined and interactive. Augmented Reality is a technology that has changed the face of smartphone apps and gaming. AR adds digital images and data to amplify views of the real world, giving users more information about their environments. With augmented reality, the possibilities are endless, as the technology becomes more accessible and affordable. Together with other extended reality technologies, you can expect to see more immersive and interactive ways of experiencing and consuming content.

This content was originally published here.