BMW to bring blockchain loyalty program through Coinweb and BNB chain
Car manufacturer BMW integrated blockchain solutions through BNB Chain and Coinweb, a blockchain infrastructure firm, to automate its routine operations and provide its customers with blockchain loyalty programs in Thailand.
Coinweb brings blockchain technology to BMW – Introducing their mass user base in Thailand to the cross-chain infrastructure.https://t.co/lrKKc9YeaG
BMW onboarded Coinweb to primarily avail a decentralized and efficient architecture to its operations, according to reports. The BNB chain, on the other hand, will help the car manufacturer settle every transaction.
Two phases of the blockchain integration
As for the first phase, BMW will focus on harnessing the integrations to fully automate all its business activities, particularly its financial operations.
Notably, the second phase will focus on initiating a new customer loyalty program using a customized Web3 app built by Coinweb. This app will determine the position of each customer in the BMW ecosystem through their reward points. As a result of the rewards, BMW customers will be able to buy its products in the near future, with transactions settled on the BNB chain.
Worthy of note that this is the second time BMW will be subscribing to the potential of blockchain technology, as four years ago, it onboarded blockchain to track its cobalt supply.
Besides BMW, Ford also launched a blockchain pilot in 2019 to ensure that cobalt is ethically sourced without leveraging child labour. In addition, automobile companies like Volkswagen and Hyundai will utilize blockchain technology for their operations.
Connect your wallet, trade with Orion Swap Widget.
Directly from this Widget: the top CEXs + DEXs aggregated through Orion. No account, global access.
Disclaimer: Our writers’ opinions are solely their own and do not reflect the opinion of CryptoSlate. None of the information you read on CryptoSlate should be taken as investment advice, nor does CryptoSlate endorse any project that may be mentioned or linked to in this article. Buying and trading cryptocurrencies should be considered a high-risk activity. Please do your own due diligence before taking any action related to content within this article. Finally, CryptoSlate takes no responsibility should you lose money trading cryptocurrencies.
This content was originally published here.
