Hasta La Creative! » Blog Archive Augmented Reality Rewrites the Rules of Attention and Media Planning – Hasta La Creative!

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR’s relationship to recall and brand choice. Do I have your attention? When it comes to planning, buying and measuring media, all eyes are on attention these… […]