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Pakko De La Torre // Creative Director

Krikey Launches Augmented Reality Based Game Yaatra In Partnership With Jio - BW Disrupt

Krikey Launches Augmented Reality Based Game Yaatra In Partnership With Jio – BW Disrupt

MUMBAI, DECEMBER 02, 2020 – Krikey, an Augmented Reality mobile gaming company has
launched YAATRA, a new augmented reality game in India, with Jio. Jio also led the Series A
funding round, taking the total funding raised by Krikey to $22 Mn.

Speaking on this occasion, Jhanvi and Ketaki Shriram, Krikey Founders commented, “Our
vision with Krikey is to bring together inspiration and reality in an immersive way. With
augmented reality, we are able to bring fantasy worlds into your home, straight through the
window of your mobile phone.”

With just their mobile phone camera, players can step into the action-adventure story of
Yaatra and join the quest to defeat a monster army. Using weapons such as the bow and
arrow, chakra, lightning and fire bolts, players can battle through different levels of combat
and puzzle games.
Once users complete their gameplay, they can choose to share a personalized video with
friends. 

There are also video feeds to see gameplay videos posted by other users and a digital
training ground where players can practice their bow and arrow skills before playing again.
Jio user will get exclusive access to:
– 3D Avatar feature
– Gameplay tokens (to unlock additional weapons and powers)
– Game levels
Speaking on this occasion, Mr. Akash Ambani, Director, Jio, commented, “Krikey will inspire
a generation of Indians to embrace Augmented Reality. 

Our vision is to bring the best
experiences from across the world to India and the introduction of Yaatra is a step in that
direction. Augmented Reality gaming takes the user into a world of its own, and we invite
every Jio and non-Jio user to experience AR through Yaatra.”

Krikey is now available for free on the IOS App Store and Google Play Store.

This content was originally published here.