Malouf Reveals New Augmented Reality Feature on Website » BedTimes Magazine

Malouf has added an augmented reality feature on maloufhome.com that allows customers to mix and match furniture pieces like bed frames, adjustable bases and headboards. The AR addition gives retail partners a tool to highlight product variety and help customers build their ideal sleep system.

“Furniture is a category that we expect to see continued growth and success,” said Jesse Gibbs, vice president of national sales. “With this steady demand, we developed a web feature that makes it easier for retailers to sell furniture in their stores. It also helps them cross-sell an upholstered bed with a mattress to increase their overall average order value.”

To build the AR feature, Malouf’s 3D digital artists created detailed renderings for each furniture piece. Then the company’s software engineering team took the renderings to be developed and customized for the website. The goal was to provide an interactive experience that lets customers preview the scale, style and color of the furniture.

“Over 30 percent of consumers use augmented reality because they want to visualize products in their space before making a purchase,” said Ashlee Willes, brand manager at Malouf. “Our AR feature is a great way for retailers to engage with customers and assist them in creating a unique sleep setup.”

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.