Military Augmented Reality (Dismounted Soldier Application) Market Set to Grow at the Fastest Rate- Time to Grow your Revenue

Latest research report study on “Military Augmented Reality (Dismounted Soldier Application) Market Size, Global Analysis and Forecast to 2025,” the market accounted to US$ 511.8 Mn in 2017 and is expected to grow at a CAGR of 17.4% during the forecast period 2018 – 2025, to account to US$ 1,797.5 by 2025. The report highlights the trends prevalent in the global military augmented reality market and the factors driving the market along with those that act as deterrents to its growth.

The global military augmented reality market is experiencing a steady growth in the current scenario and is anticipated to rise in the coming years. Augmented Reality application in military is rapidly spreading in all three areas- ground, naval as well as military aircrafts, with rising demand of complex battlefields technology in order to enhance safety and effectiveness of war militants. Forward-looking soldier programs have been under research and development for years, experiencing various alterations over that time frame, with theories often utilizing augmented reality technologies delivered through different HMD devices. Moreover, the traditional or hand-held GPS systems required location to be geo-registered for identifying the location, which makes the systems slower. The AR technology is much faster as the technology doesn’t require any geo-registration to locate the position of the soldier. This helps the bearer to move from one place to another with ease and hands free.

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The research study on military augmented reality market also showcases the different companies across the globe operating in the field. The major players showcased in the research study includes Google LLC (United States), Applied Research Associates Inc. (United States), BAE Systems (United Kingdom), Six15 Technologies (United States) and Osterhout Design Group (United States).

The global military augmented reality market has been segmented on basis of various parameters such as components, product types, functions and geography. Based on components, the market for military augmented reality is segmented as lens, display, cameras, sensors, memory & processor/controllers and others. The product type segment include helmet mounted display (HMD), heads-up display (HUD), smart glasses and goggles. The military augmented reality market is categorized on basis of functions as night vision, situational awareness, navigation and asset management. The market is further analyzed by categorizing the market on basis of five strategic regions across the globe as North America, Europe, Asia Pacific, Middle East and Africa, and South America.

Increase in Demand for Enhanced Situational Awareness

The military augmented reality market is expected to revolutionize the battlefield information generation concept in the coming years, as the demand for enhanced situational awareness is peaking at a rapid rate over the years. The major defense sectors across the globe are witnessing significant developments in the recent years, leading the defense forces to upgrade and strengthen their equipment and personnel. The recent development is the implementation of augmented reality among the military forces during combat operation. The augmented reality is expected to replace various tools and devices currently used by the forces, resulting in reduction in weight of equipment mounted on soldiers. The augmented reality is a combination of numerous tools and devices in one device or system. The new technology facilitates the soldiers by mapping their location and identifying friend or foe location. In addition, the device is also equipped with night vision capabilities, which is mitigating the scope of carrying extra night vision goggles. The equipment adds extra elements such as graphics and icons on top of soldier’s natural view, providing them with real time information such as maps, location of friends and foes. These benefits have increased the interest among the military forces to adopt the new technology which is driving the growth of military augmented reality market in the recent times.  Furthermore, from the soldier’s point of view, civilians and civilian vehicles are marked with special colors or indicators as a warning and enemy and enemy vehicle with different color for identification of potential threat, therefore enhancing the situational awareness. Hence, the increased demand for situational awareness, is a prominent driving factor bolstering the growth of this advanced technology among the defense forces in a combat operation, thereby driving the military augmented reality market.

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Various market initiative were observed as the most adopted strategy in global military augmented reality market. Few of the recent market initiatives undertaken by the market players for the development of new technological solutions are listed below;

2017: ODG launched R-7HL, an updated version of R-7 smart glasses, built for industrial applications and extreme environments. R-7HL also meets Military Standard 810G certification for extreme temperatures, shocks, drops, low pressure scenarios, and vibrations.

2015: Israeli Defense Forces develops augmented reality combat goggles for U.S. Special Operations Command’s Tactical Assault Light Operator Suit (TALOS) that includes navigation instructions, translation of local languages and many more.

North America with highest share in 2017 also, foresees the highest CAGR of 17.9% over the forecast period from 2018 to 2025

North America captures largest market share in military augmented reality market and is also fastest growing region in the market during the forecast period from 2018 to 2025. The growth of military augmented reality market in North America is attributed to the high defence spending and early adoption to the augmented reality technology in military for both training as well as live battlefield. A new helmet-mounted displays, named Tactical Augmented Reality (TAR) developed by US Naval Research Laboratory. Also, besides this large number companies located in US or other region across globe are also supplying AR devices for military application to US defence department. Pertaining to the increasing demand for augmented reality devices among the US soldiers, companies designing and offering augmented devices for military purposes are finding it easy to market their products, which is paving the growth path for military augmented reality market in North America region. Canada on the other hand, is also following the trends of the US in adoption of augmented reality with an objective to strengthen its dismounted soldiers, which is again helping the military augmented reality market to grow year on year. Asia Pacific military augmented reality market is estimated to be the second fastest growing region across the globe during the forecast period. The growth of military augmented reality market in Asia Pacific is majorly attributed to the technological adoption among the Chinese soldiers and Japanese soldiers.

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