Creating an app that would work as both a stand-alone tablet and on dealership screens was no small task. The project had two goals: create the perfect user interface for prospective car buyers, while also connecting it with dealer’s real-time sales database so they could get tailored messages sent directly to their phones at any point during their research or purchase process. An easy to use CMS was also designed and developed for marketing teams at Lexus to update content at any time.