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Pakko De La Torre // Creative Director

Shopping Mall Advertisement with Augmented Reality in it

Augmented reality (AR) has become an increasingly popular technology in recent years, and it is now being used to enhance the shopping experience. One application of AR in the retail industry is through shopping mall advertisement.
As the world becomes more digitally advanced, so do the ways in which businesses advertise their products. One of the most innovative forms of advertising today is through the use of augmented reality (AR). Augmented reality is a technology that superimposes digital information onto the physical world. This allows consumers to interact with virtual objects and environments, creating a more immersive experience.
By using AR technology, shopping mall advertisements can become more interactive and engaging for consumers. With the help of a smartphone or tablet, shoppers can scan an advertisement and access additional information or virtual features. For example, an AR advertisement for a clothing store might allow shoppers to try on virtual outfits or see how different items of clothing would look on them.
In recent years, shopping malls have adopted augmented reality marketing to connect with customers in a fresh and thrilling way. This involves developing immersive experiences that merge the physical and digital worlds. By doing so, shopping malls can offer their customers one-of-a-kind and unforgettable shopping experiences. Such experiences can leave a lasting impression on the customers, thereby increasing brand loyalty and driving sales. his blog post will discuss the advantages of shopping mall advertising using augmented reality. It will also delve into how it can elevate the shopping experience for consumers.
Overall, shopping mall advertisement with augmented reality have the potential to revolutionize the retail industry by creating a more personalized and immersive shopping experience.

Enhancing the Shopping Experience with AR

Augmented reality can be used in a variety of ways to enhance the shopping experience. For example, by using AR-enabled kiosks, customers can scan a product or display and see additional information about it, such as pricing, availability, and reviews. This not only provides customers with more information about the product, but it also allows them to make more informed purchasing decisions.
AR can also be used to create interactive product demonstrations that give customers a more immersive experience. For example, a clothing retailer could use AR to create virtual fitting rooms that allow customers to try on clothes without physically changing into them. This creates a more convenient and efficient shopping experience for customers, while also reducing the need for physical changing rooms.

Benefits of AR in Shopping Mall Advertising

There are numerous benefits of using augmented reality in shopping mall advertising. Firstly, it can help to increase foot traffic and engagement with stores. By providing customers with a unique and interactive shopping experience, shopping malls can create a more engaging and memorable environment that encourages customers to stay longer and visit more stores.
Secondly, AR can help to increase sales and revenue. By providing customers with more information about products and creating a more immersive shopping experience, customers are more likely to make purchases. Additionally, by creating interactive displays that allow customers to try on products virtually, customers can be more confident in their purchasing decisions, leading to more sales for retailers.
Lastly, augmented reality can help to differentiate shopping malls from their competitors. By incorporating AR into their advertising, shopping malls can create an environment that is both innovative and exciting, setting them apart from their competitors.
By using AR technology, shopping mall advertisement can become more interactive and engaging for consumers. With the help of a smartphone or tablet, shoppers can scan an advertisement and access additional information or virtual features.
Adzze is a company that is at the forefront of this technology, and they have the capabilities to create compelling augmented reality advertisements for shopping malls. By using Adzze’s services, businesses can take advantage of this exciting new advertising medium and stay ahead of the competition.


Shopping mall advertising with augmented reality can provide numerous benefits for both customers and retailers. By creating a more engaging and immersive shopping experience, shopping malls can increase foot traffic, sales, and revenue, while also differentiating themselves from their competitors. As the world becomes increasingly digital, it is important for shopping malls to continue innovating in order to provide customers with the best possible experience. Augmented reality is one way in which shopping malls can do this, and it is likely to become an increasingly important tool in the years to come.

This content was originally published here.