Snap Inc. and Vogue launch augmented reality exhibition on London’s Regent Street; Vogue x Snapchat: Redefining the Body | Modern Retail

Snap and Vogue have joined forces to bring the Augmented Reality (AR) exhibition Vogue x Snapchat: Redefining the Body, curated by Edward Enninful OBE, to London this February. Launching on the first night of London Fashion Week, the immersive exhibit will be open to the public for 16 days and is a groundbreaking collaboration between Snap and British Vogue to show how AR is redefining the way we experience fashion and design – advancing the realm of physical fashion, amplifying and transforming clothing designs through digital experiences.

Visitors will be able to immerse themselves in the creative vision of some of the world’s most iconic designers, as they explore six custom designed rooms. Each room showcases the collections of a different designer through a series of augmented reality experiences, including virtual try-on of designs by Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Thebe Magugu and Versace. 

The exhibition will be open to the public in London at 84-86 Regent Street from Saturday 18 February until Sunday 5 March. Over these two weeks, in addition to exploring the exhibition, visitors can also sign up to join talks, masterclasses and tours hosted by speakers from across the worlds of fashion, beauty, tech, innovation and culture. 

Admission is free and to reserve tickets and find out more about the program of events, visitors should go to www.voguexsnapchat.com.

For those not in London, there will also be a global AR experience for Snapchatters through the app.

“Bringing the quality and vibrancy of the Vogue x Snapchat: Redefining the Body exhibition to London is a joy. London is a fashion capital for a reason: we house some of the most exciting, creative and cutting-edge talent the industry has given rise to today. Through curating this unique exhibition I am reminded once again of the exciting new frontiers fashion has to offer, and with a partner like Snap we are able to push the boundaries on what is possible for our audience to experience.” – Edward Enninful OBE, Editor in Chief, British Vogue and European Editorial Director, Vogue

“We’re so grateful for the opportunity to partner with British Vogue to bring fashion to life in augmented reality on London’s Regent Street. We can’t wait for visitors to immerse themselves in the creative genius of the world’s top designers and try on iconic outfits in AR.” – Evan Spiegel, Co-Founder & CEO, Snap Inc.