The New York Public Library Opens a ‘Virtual Branch’ on Instagram and Launches a Reading Recommendation Project Using Augmented Reality Technology

From NYPL: The virtual branch— a custom designed interactive AR (Augmented Reality) Effect accessible via Instagram Reels is the centerpiece of #NYPLSummerBookshelf, a new initiative to spark a love of reading, encourage summer reads, and promote public libraries. Celebrities, authors, and influencers including actress Rachel Bloom, author Min Jin Lee, influencer and author Eva Chen, […]