The True Potential of Augmented Reality is Beyond Imagination | Events | RIT

The William A. Kern Speaker Series presents “The True Potential of Augmented Reality is Beyond Imagination,” with Joachim Scholz, Brock University, Canada. Scholz is Assistant Professor of AR/XR Marketing at Brock University. He specializes in augmented reality marketing, social media controversies, and branding in digitally-infused and hyper-connected societies. He published the first-ever conceptual article on augmented reality marketing in 2016, which won Business Horizons’ Best Article of the Year award. Zoom: https://rit.zoom.us/j/95739758873