Back to Top

Pakko De La Torre // Creative Director

What Are Benefits of Using Augmented Reality for Business

What Are Benefits of Using Augmented Reality for Business

From science fiction, the unpopular
reality has become technology, which finds its use in everyday life. A change
has taken place over the past few years. The future is already here, and it is

The term Augmented Reality has a few
definitions of categories, but more importantly it includes data from the
physical world to that created by digital tools. Therefore, the user sees the
truth covered by relevant computer-generated information. It could be a street
with a visible path, your room with 3D model furniture, or your yard full of
Disney characters.

The unpopularity of Augmented we see or Appearance: what is the difference?

Both visual and augmented facts
provide audio and video information for high definition 3D, but there are still
significant differences. VR is fully immersed and puts the user in reality
alone while Augmented Reality is partially rooted. In the world of Augmented
reality, your user can look around and use extensions for extended layers.

In Augmented Reality the computer
algorithm uses sensors and markers to identify the current location of objects
and determine the location of those simulated. Behind this the technology
provides an image that will appear on camera.

Benefits of using technology in business

VR uses the same markers and
mathematical algorithms, but the environment is perfectly mimicked. When the
user turns his head or winks his eyes, the image responds appropriately.

Augmented Reality Market Expansion

According to Digi-Capital’s basic
“Augmented / Virtual Reality Report Q2 2015”, the AR / VR market will
grow to $ 150 billion by 2020. In addition, the unpopular reality for Augmented
we see has gained a large share of the market by $ 120 billion (VR). receives
only $ 30 billion, however).

Revenue from the actual use of Augmented

A recent market study provided by
Juniper Research predicts that businesses and industrial markets will bite 2.4
billion pie pieces by 2019. Compared to $ 247 million in 2014, the difference
is truly staggering!

Due to the explosion of global
technology, software development, and the proliferation of clothing items,
Juniper predicts an increase in interest in Augmented Reality features among
businesses. Until the end of the decade, however, detection will not be so

Benefits of Augmented Reality for Business

AR will soon change the nature of
trade. The main advantage of businesses in the real augmented development of
smartphones and tablets is that hardware is available, and usage is
understandable and understandable.

In the next few years, users will be
able to try on clothes without wearing them or check that the furniture fits
inside (IKEA actually has already done it!). And all this with the help of
Android or iPhone augmented reality app. In addition, with the advent of modern
technology, other human senses, such as smell, touch, and hearing, will emerge.

New innovations offer new opportunities for a large number of markets and structures, among them banking, housing, health care, and manufacturing. Let’s dive deeper into the use cases, we as an AR iOS app development company look at the most promising ones.

For sale

Improving the virtual reality of the
Android or iOS app gets a new feeling of offline and offline shopping. Virtual
input rooms will help users choose the right size and discounted purchase
return. The same concern with choosing a new car color or new furniture for
your apartment. Also, do not forget that you can use this technology in
advertising campaigns to add AR to supporting features.

AR can help and speed up factory
building processes. Project managers can monitor the progress of the project in
real time by using AR markers on the machine. Besides, you can save a lot of
time using digital maps and plants. Identifying the device locally indicates
how the piece of machine will fit the final construction.

Education and training

AR in education offers truly
limitless opportunities for the teaching and learning process. The more
realistic offers a unique understanding with rooted simulations of real life.

The technology provides complete
mental and physical information and helps to discover real-world information
that can be used in real life.

Now medical students can try their
first surgery without hurting patients, and future astronauts can be prepared
for the next space mission.

Tourism and Tourism

GPS-enabled GPS applications can
show tourist routes and directions to desired locations, translate signals
along the way, and provide viewing information. Adding an extra layer of
authenticity to museums ensures users have a new cultural experience. So, if
you are going to upgrade a GPS navigation app consider adding an AR feature,
which could be a competitive advantage.

Five benefits of AR marketing

The technology is unique and recognizable

In the meantime, there are many
opportunities for you to surprise your customers and create the necessary buzz
because you can give your customers something that your competitors do not

The opportunity to create something
unique and thus to express one’s personality is more appealing than the usual
media content.

Content quality enhancement

With AR gives users a tool for
creating content that they could not previously do on their own.

The interaction is maintained

Not in vain, the habit of
entertainment remains on the list of leaders. Exciting content encourages users
to interact with your mobile app more often.

How much does an AR Application cost?

However, the cost of upgrading an
additional virtual reality application depends on a variety of factors. You
should begin your development process with detailed documentation that ensures
that your AR application will meet the needs of end users.

The cost of developing an AR
application covers three components:

Technology that helps define
location can include 2D and 3D image tracking, face recognition, SLAM
(simultaneous localization and mapping), and location tracking. The latter
includes GPS, accelerometer, gyroscope, and compass.

The real information about the
unpopularity of Augmented we see and how you can add it often involves the
provision of a 3D model and the acquisition of cartoon touches. Information can
be displayed in any way: such as text, image, video or audio.

To build something non-realistic for
Android or iOS, there are many tools for any location and gadget. Our Augmented
Reality app developers have named six common and easy-to-use tools:


The main features of this SDK are a
flexible number of visual information options such as multiple image
acquisition, rendering engine, opportunities to give users interaction with the
image (rating, rotation). It also provides a very useful function with
geolocation services. It sells, but there is also a free trial version

Supported platforms: Android, iOS (ARPA SDKs), Google Glass (ARPA GLASS SDK),
Android, iOS, Windows PC (ARPA Unity Plugin).

ARlab SDKs

The key feature is that you can add
and subtract POIs (interesting points) without referring to real time. Only a
commercial license is available.

Supported forums: Android, iOS.

Droid AR

It is an open source framework that
provides additional location-based object functionality to applications in the
Android operating system. You can get both free and commercial licenses.

Supported platforms: Android, obviously.

Metaio SDK

Basically, Metaio has the same list
of opportunities as the ARPA SDK and other additional features such as QR and
barcode scanning and online and offline visual search. The company has been promising,
so much so that it was acquired by Apple recently. It also has a free license
other than the one you have to pay for.

Supported platforms: Android, iOS,
Windows PC, Google Glass, Epson Moverio BT-200, Vuzix M-100, Unity.

Vuforia SDK

And both free and paid licenses for
features like multi-target acquisition or visual buttons.

Supported forums: Android, iOS, Unity.

Wikitude SDK

A commercial license with free
trials gives you the same features as the above tools.

Supported platforms: Android, iOS, Google Glass, Epson Moverio, Vuzix M-100,
Optinvent ORA1, PhoneGap, Titanium, Xamarin.

As you can see, the number of
features and tools creates significant differences in prices. But in order to
balance your project and get the exact amount, you can focus on the average
price per hour. Engineer prices start from $ 35 per hour, for example. You may
also need a iOS app development company. Prices start at $ 25. Considering the features of
geolocation, GPS, visual rendering, and the part of the designer that determines
in many ways the success, the basic version will cost around $ 10-12K.


Indeed, the unpopular technology that Augmented
we see in reality is a bit irrational and in its infancy. But we are fore
sawing its rapid development and emergence due to other important drivers such
as the growing number of phones and tablets and its extended functionality or
increasing internet speed. Today is the best time to start with an app that
will draw your customer’s attention to a product or that can be part of a
clever marketing campaign.

This content was originally published here.