[2208.06632] Development of Augmented Reality Application for Made-to-Order Furniture Industry in Pampanga, Philippines
The focus of the study was to develop a mobile application utilizing
marker-less augmented reality for specific made-to-order products to support
furniture and fixtures businesses. The study implemented mixed-methodology to
properly identify the various stakeholders’ considerations in developing the
application. Interviews with key informants were conducted to ensure that the
features were appropriate for the intended user needs, and selected ISO
standards were used as evaluation criteria. The results indicate that the
mobile application with marker-less AR technology was found to be highly
acceptable by three evaluators (i.e., customers, owners, and IT experts). The
study also highlighted the use of AR-related technology in this case, where
marker-less has the potential to improve customer purchasing experience even
further. Future studies may include using newer technologies to further improve
the application. The study suggests that Augmented Reality technology could be
used to connect specific businesses directly to consumers regardless of setting
or context.
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