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Pakko De La Torre // Creative Director

A Brief Guide To Augmented Reality (AR)

A Brief Guide To Augmented Reality (AR)

A Brief Guide To Augmented Reality (AR)

Augmented reality allows designers to enhance aspects of the real, physical world that we see around us with content that has been digitally generated. This content can take the form of video, sounds, graphics, GPS, and much, much more, all of which respond to the user’s environment in real-time. 

The appeal AR and its potential

Although augmented reality has been around for some time, it really entered the public’s psyche when the game Pokemon Go was released in 2016. This allowed players to hunt for characters around their local environment and then capture them on the screen of their mobile device. Another popular example of this usage in our lives now is Google’s AR stickers. Users are able to put realistic images into the shots that they take with their cameras. The entertainment value that these things brought to users is what makes these things so appealing.

The future of augmented reality has a place in the mainstream and can span across a large range of applications, such as education within places like museums or art galleries. By using augmented reality, it gives users an experience that is closer to them and within their own environment through digital designs that are personalized and highly engaging.

With a rise in the popularity and utility of this, there will no doubt be an increase in the need for companies to create and develop this technology. For the best-augmented reality app development company, visit the link.

Implementing AR in an analog world

There are various design considerations that need to be taken into account when implementing augmented reality into the analog world that we live in. One concern for example is the safety of users. They need to remember their real-world environment is one that still exists around them and that it is fraught with various dangers, such as road traffic, etc. Another factor to consider is overkill. Users should not have their senses bombarded with meaningless content; their experiences should always be contextualized.

Unlike experiences with desktop or laptop devices, experiences with AR happen everywhere. With this in mind, it is important to put context to whether they are inside, outdoors, sitting down, or moving. No matter what their setting is, users of augmented reality expect to have an experience that is pleasurable and easy. 

Users should be made to feel as comfortable as possible when using augmented reality. This is why any design should minimize cognitive load and prevent physical strain. Within the digital world, security and how users’ data is stored and used is a big concern. Augmented reality data is rich and so it is critical that designs make user data very secure. 

Creating an AR experience

In order to get started with designing an AR experience, there needs to be some familiarization with the terminology used within this space and how the information architecture works. Interfaces need to be automatic while still remembering the user’s physical limitations.

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This content was originally published here.