Augmented Reality for Furniture: 5 Reasons to Try It

Whether an e-store visitor becomes a buyer depends on a number of factors, one of which is time spent on the platform. And what can capture one’s attention better than an interactive, easy-to-use, game-like tool that also makes the whole shopping process way more efficient?

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Basically, brands that adopt augmented reality for furniture sales can expect customers to spend more time on their ecommerce apps. Because it’s just so engaging and effortless to try out different products and compare options from the comfort of one’s own home with AR technology. This way, people will see a greater number of products and will be more likely to make a purchase.

#4. AR Technology Allows for Improving Customer Loyalty

Using augmented reality in the furniture industry provides a greatly enjoyable shopping experience for buyers. But how does that benefit manufacturers in the long run? It’s safe to say that it has the power to boost customer loyalty. That means more people will return and buy from the same store again.

Moreover, loyal customers are likely to recommend the brand to their family members and friends as well. As a result, the furniture company will have a higher customer retention rate, which results in higher and more stable profits.

#5. The Use of AR Makes Brands More Attractive for Younger Customers

The last but not least reason to adopt augmented reality for furniture sales is that using new technologies helps manufacturers stay relevant in the eyes of younger generations. According to the 2021 Global Deloitte Digital Study commissioned by Snap Inc., most people who currently use AR in one way or another on a regular basis are Millennials, followed closely by Gen Z.

At the same time, these generations are expected to become the biggest online spenders in the next few years. So, it’s only natural for product brands, including furniture manufacturers, to tap into AR technology before everyone else starts doing it.

Those were the main 5 reasons for companies to try augmented reality for furniture sales online. As one can see, the benefits of using AR in e-commerce are overwhelming, and the widespread adoption of the technology is only a matter of time.

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Ana Wayne

Content Writer, Copywriter

Ana loves writing about CGI technology in product and interior design. She swears by mid-century furniture style, soul music, sci-fi movies, and loves tasting delicious street food when traveling abroad.