Augmented Reality Gives Small Businesses a Boost in 2023

As a small business, finding a way to stand out against the competition can be difficult in a fast-paced, oversaturated marketplace. Marketing a business takes effort, knowledge, and monetary resources that many small business owners do not have, as they focus on running their business day to day. 

Small businesses are the backbone of any economy, providing jobs and often driving innovation. 

It doesn’t take a large budget to be innovative, but society rewards those that embrace new ideas, especially those that align with existing trends or deeply resonate with the problems that clients are facing.

As technology continues to make advancements at lightning speed, small business owners should be honing in on their uniqueness, and proclaiming that in their marketing communications. Strengthening the brand with what sets them apart from competitors, and finding new ways of getting the word out that are effective, and leave a lasting impression.

Augmented Reality (AR) technology adds another level of connection and communication to marketing campaigns that literally makes brands COME ALIVE! 

AR allows businesses to create immersive, memorable experiences that engage customers through interactive, exciting experiences. For example, a clothing store could use AR to allow customers to try on clothes virtually, or a real estate company could use AR to give potential buyers a virtual tour of a property.

Benefits of AR Marketing include:

How Can a Small Business Start Using AR Marketing?

So now you know the benefits of AR Marketing and how they can help you boost your small business. Surely you’re interested in finding out how you can start applying it to your business. 

The first fundamental principles in order to start using AR Marketing include: 

Now, of course, on paper, this seems simple enough but small business owners may find that they do not have the bandwidth to sit down and actually do all this themselves. It’s okay! There is help.

REVEALiO’s AR Marketing Solution 

At REVEALiO, we specialize in providing cutting-edge software and media solutions to help businesses establish themselves as industry leaders. As a company owned by a minority and service-disabled veteran, we offer professional website design, content marketing, and advertising, including AR marketing.

Our goal is to elevate brands and make them stand out by creating a “WOW” factor that creates a memorable impression, and influences buying decisions.

We strive to provide not only the most advanced AR technology to help your business grow, but also to continue using these resources to connect with more business owners in need of a boost.

This new year, we at REVEALiO have reinvented ourselves by updating our augmented reality marketing app with a new engine and an improved way of viewing interactive marketing materials.

While the core concept of transforming ordinary print materials into dynamic, interactive storytelling experiences remains the same, our AR app now does not require users to download an app from the App Store or Google Play Store to view the activated materials.

This is because REVEALiO is now using WebAR, a browser-based augmented reality technology that does not require any app downloads to experience the magic.