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Pakko De La Torre // Creative Director

Augmented Reality in Retail: How is It Changing the Industry?

Augmented Reality in Retail: How is It Changing the Industry?

Augmented Reality has by now taken over the entire retail industry and augmented reality in the retail industry usage seems to increase with passing years. With the development of online shopping apps, people already had the advantage to shop without hassle, and the addition of AR made it more trustworthy and enjoyable. The impact of augmented reality on the retail industry is highly noticeable with increased sales and customer retention. With the aid of AR customers can try out products like clothes while sitting on the couch, isn’t that amazing? Indeed. Surprisingly, the benefits of AR are not bound to the ones mentioned above. This text will also help to discuss the benefits of augmented reality in the retail industry. 

What is Augmented Reality in the Retail Market?

By now AR is used by many retailers to harvest maximum benefits. Before you dive into details, it’s prime to learn about Augmented Reality in the retail market. It is nothing but an immersive and interactive atmosphere that is generated by computer-oriented systems. But the augmented reality in the retail industry refers to a system where the company can represent a product that doesn’t exist but can be created later. 

Augmented reality in the retail market is a combination of actual and computer-produced objects that results in an extremely interactive atmosphere. And amazingly you can make alterations and updates easily giving owners the flexibility to add or remove items they want to. You might have noticed on certain clothing apps that you can check how it fits before buying it, all credit for it goes to augmented reality in retail shopping.

How Does Augmented Reality Work in the Retail Industry?

Before bringing to the main focus that how AR is changing the retail industry, it is important to know How AR works in the domain of the retail industry?

Retailers using augmented reality is nothing new and is an old concept that has been improved and implemented with passing years. The majority of retail brands have invested in this technology, and if you haven’t then you must go for it now. You might have noticed that 5G is on its way and AR apps have already been developed, so how does augmented reality in retail apps work? Read further to understand. 

Live Events and Launches

Having augmented reality in retail stores can convey vivid and genuinely charged virtual occasions that are similarly just about as powerful as in-person encounters.

You might remember that the Chinese brand OnePlus unveiled its new cell phone at the world’s initially live-streamed AR item send-off occasion. It was noticed that 55% of purchasers think augmented reality in the retail industry makes the shopping experience seriously energizing, so computerized occasions can catch this interest and drive further trust in the innovation.

The Visual Image of Products

Know that buyers are multiple times bound to purchase products assuming they have had the valuable chance to perceive how it looks when they use it and this is possible with the help of augmented reality in retail shopping. People persuaded by AR detailing are 3 & 4 times bound to purchase while having 20% fewer product returns. 

Describe Products

Customers have grown smart and they are interested to know top to bottom data about the things they purchase. Hence augmented reality in the retail market can assist retailers with vividly rejuvenating an item’s story.  Utilizing AR innovation, consumers had the option to find out with regards to the normal world, as well as the historical backdrop of the product, through instructive games in a vivid virtual wilderness.

The Impact of Augmented Reality on the Retail Industry 

Drives Impulsive Sales

Impulsive sales help your business grow fast and at high rates. A survey was conducted, in which 72% of customers of the pre-owned augmented reality in retail shopping venture said they bought stuff they didn’t even have an idea to purchase. The persuading power of AR is much higher than that even in offline stores. This measurement alone should give you the drive to add Augmented Reality to your guide of enhancements to your Online Store.

Grabs More Interest 

Consumers get attracted to your site more when they find that their purchase will be beneficial. Almost 45% of customers said that augmented reality in the retail market saves them time and 68% confessed that they would prefer to invest more energy with a store if they could utilize increased reality as a feature of their shopping experience. Amazingly when you have accomplished difficult work in getting the clients to your site, augmented reality in retail stores is your rescue to keep those clients with you. 

Learn How Augmented Reality in Retail will Help you See How AR Changes the Concept of Retail.

VR Tours and Visualizations of Space

AR technology enables customers to see exactly what they will see when they visit a store or a property without physically going there. Through the application of augmented reality, they can get a sense of the location and prepare for their visit ahead of time.

For example, retail applications like Arc site allow customers to visualize their homes after renovations are complete using an AR-enabled design planner. 

Choosing the Right Colors

Several augmented reality shopping apps can also create ideal color schemes for a room or outfit by matching colors. Customers can choose their new wall color for their home by using the Asian Paints app.

Sunglasses Visualization

Optical giant Ray-Ban offers clients virtual reality mirrors to help them find the perfect prescription glasses. Using virtual reality mirrors, faces can be tracked without having to use an augmented reality tracking marker. 

A Fitting Room for AR

In retail, augmented reality makes it possible to see how clothes fit without having to try them on. Virtual fitting rooms allow them to choose the look that best fits them. A 3D look store for instance has installed mirror-like displays that allow visitors to try on different outfits and see themselves in a mirror-like view.

The Ability to Try on AR

Several luxury brands, including Lacoste, utilize AR experiences. Upon putting their foot on the in-store floor graphic, the company’s mobile app shows the brand’s trainers. In addition to being able to see all the details or switch models, the app lets consumers make purchases right through the app and share their purchases on social media.

Large Products Shopping

Shopping for large products, like furniture, is especially convenient when using augmented reality retail apps. Customers can use an AR app to see how furniture will fit in their living rooms rather than trying to picture how it will look. When developing a retail AR app for furniture shopping, many people consider Ikea, but other manufacturers offer similar solutions. With AR apps, BMW helps customers explore their vehicle models, customize their parts, and take pictures.

Building Customer Loyalty

Additionally, Toys-R-Us has introduced an AR game geared toward children. They can download or scan the Play Chaser App to gain access to games and quests that are available in each store of the brand. 

Following are some benefits that explain how AR changes the retail Industry. 

Immerses Customers

Advertising through posters and videos is the traditional and most important kind of marketing, however, it has been the most troublesome and cost-prohibitive all the time. Presently, augmented reality in retail stores is transforming each kind of show using into experiential promotion. Brands that draw in and associate with their clients now and then using AR have a lot higher likelihood of coming out on top.

Helps Customer Try

Customers have a mindset to attempt the products before they buy and this wasn’t possible before AR was invented. Retailers using augmented reality in retail apps have an edge over the competition as they can easily compel their customers. This helps clients perceive how the item looks on them in various sizes and shadings before they buy it. Furniture and home-style organizations use the benefits of augmented reality in retail to show clients what various items will resemble in their homes.

Eliminates Returns

Augmented reality in the retail industry makes items perfect and helps customers understand their needs and, thus, decreases returns. When you have AR to your aid, clients are bound to hit the add to the truck option that further develops deals. They are less inclined to return things, which reimburses organizations on delivery, restocking, and repackaging costs. It’s a monetary mutual benefit for organizations and customers to use augmented reality in retail apps. 

Increasing Sales

With AR technology, customers can virtually try out products before they buy them, so they can see how the clothing will fit before they buy it or how new furniture will look in their home or office before they buy it. AP reduces the customer journey and increases store conversions whether the customer shops online or in person.

Content Creation for Social Media

Social media users will be talking about and sharing the AR experience. This increases awareness of the product and brand through social media channels.

Obtaining Customer Preference Data

Customers’ preferences, interests, and shopping habits come to light through information about the products they choose to try on AR-enhanced shopping sites. Marketing and advertising campaigns can be tailored based on these insights.

Giving Users a Contactless Experience

The applications of AR in retail are becoming increasingly important in the post-pandemic world due to the elimination of contamination risks and hygiene concerns.

Reducing Staffing Costs

Users can get comprehensive information about the products they are interested in via an AR app. The second benefit of augmented reality in retail is that it helps with store navigation, reducing the need for human store assistants.

Retaining Customers

Customer loyalty can be increased by providing a better customer experience, which helps audiences build stronger relationships with brands.

Use Cases for Augmented Reality in the Retail Market

Timberland is an attire, footwear, and accessories organization that has presented the concept of virtual fitting rooms and is the best example of augmented reality use cases in retail. It is made utilizing Microsoft Kinect Technology. This innovative product tracks an individual’s stride, facial elements, and other physical characteristics to project outfits onto the client. The client can return to a past outfit and roll out certain improvements whenever they need. Toward the end, their new look is for and shipped off them by email and furthermore set in a photograph displayed on the fan page. 

This French beauty care products brand is among one of the augmented reality retail examples that have made an application that permits a client to post her image and evaluate various beauty care products. It is made using ModiFace innovation. The application checks the face, figures out where the lips are, eyes are, and changes the client’s appearance. Also, several other big names are a portion of the other cosmetics marks that have been executed AR to help their customers buy beauty care products on the web. AR permits customers to feel like they have attempted the item adequately before choosing to get it.


Above mentioned benefits and augmented reality use cases in the retail industry might have persuaded you to go for it, but where to start? For this, you will have to get an initial consultation and then decide what to do. Choose from the list of top providers in augmented reality in retail stores, and let them handle your worries. This will help you add a new edge to your digital marketing strategy. 

As a result of this trend, retail will undergo a paradigm shift, and the way people shop will change forever. There is a fast-moving AR locomotive on its way, and those who don’t join – may be left behind! AR is for sure the future of marketing. Connect with BR Softech for augmented app reality development, virtual reality software development, and mixed reality development.

This content was originally published here.