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Pakko De La Torre // Creative Director

Benefits of Virtual and Augmented Reality for Affiliates - OLAVIVO

Benefits of Virtual and Augmented Reality for Affiliates – OLAVIVO

Virtual and augmented realities are quickly becoming the new highways for businesses looking into new markets they want to pursue. Because technology is always heading forward, consumers are learning there are other ways to get involved. That goes double when it comes to virtual and augmented reality. They minimize the need to visit an actual location, making it easier for people to experience the world. You don’t even have to leave your home or drive to different stores.

So why should you consider them for your business? Here are the top benefits you can experience when you bring AR and VR into the realm of your business. That is, as long as you know how to implement them properly.

Say Goodbye to Language Barriers

Usually, media is pretty fixed regarding premieres in different languages. Subtitles have done a little to improve this over the years. However, even movies are limited to particular wording. Not everyone gets to enjoy every film that’s out there. However, that barrier is completely gone with virtual and augmented reality. For example, in a Parisian theater, augmented reality could provide subtitles to theater-goers at the same time as the show was running. The accessibility to pieces of previously unavailable media is making strides towards helping others enjoy them as well.

Create an Interactive and Immersive User Experience

Creating content is how businesses remain relevant in today’s fast-paced world. Augmented and virtual reality has become the new means by which marketers create content. They can reach new audiences they never thought possible. Those interested in VR can travel to any place they want, or simply attend their favorite sporting event they couldn’t attend in person. There are no limits to what can be achieved through AR and VR. Even something as simple as shopping in a grocery store with an AR app can provide users with more information than they ever thought possible. For example, they can see which items are on sale or even which houses in the neighborhood are available for purchase or rent. Not even the skies are the limits.

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Connect With Published Content In New Ways

The old way of consuming content was pretty fixed; you could only read or look at content, which is digested in the brain until you move on to the next piece. But with augmented and virtual reality, there are entirely new ways to enjoy the content that increase the chances of users returning to it. AR and VR have created new means by which content can be enjoyed. Stories can now be enjoyed through VR landscapes that display what’s going on so that users also have a visual and auditory feel for them.

The only thing keeping users from experiencing media this way is that they have to invest in VR gear. However, the prices for such devices have gone down over the years, so it’s only a matter of time before they’re affordable for everyone. Alternatively, augmented reality doesn’t require any devices, making it more accessible to more people. All most people need is a smartphone to access such content, and it’s challenging to find someone without one nowadays.

Help Customers Make Better Buying Decisions

Customers think that they’re usually limited in the way they can do their shopping, but AR and VR have made it easier for them to shop around, compare prices, and find the best deals that are the easiest on their wallets. Marketers can also measure customers’ engagement with products during this experience. For example, parents are likelier to interact with ads for children’s toys for much longer through the AR experience than through traditional means. And the longer customers spend with an ad, the more likely they are to consider buying. Using AR and VR increases customer conversion rates and sales because they keep coming back repeatedly. When customers feel like they’re in charge of their shopping experience, they feel less pressured to buy because they make the decisions themselves.

Tailor Content To User’s Interests

Technology is being incorporated more and more into people’s lives at a much faster rate every year. For example, it took the telephone several decades before they were in 50% of households in the United States, but it only took the cellphone ten years for 40% of U.S. citizens to have one. AR and VR are heading in the same direction as well, serving as the fourth medium for how companies will conduct their businesses, next to PC, web, and mobile devices.

The best thing about this medium is that algorithms can be put in place so that each user receives personalized content and new content through the searches they’re already making on the web. No more generic ads doing a poor job of enticing customers; instead, selected ads and content will be pushed to specific users depending on their interests so that they’re constantly clicking through to the following content that pops up on their feed.

Understand User Behavior Easier 

Because ads are tailored towards user interests, it can be easier to see, analyze and comprehend how each customer works. This gives a business the detailed information they need to better target what their users are looking for. That way, they can improve the products and services already have. Or, they can make a complete overhaul so that they can create better content that is more enticing. The internet and cellphone data already help in this aspect. However, AR and VR contribute by providing additional metrics that increase understanding of user behavior. Companies can put this data to good use. They will better predict how users act and jump ahead of the curve to provide the right content before they know they need it.

Have you tried virtual or augmented reality for your business needs yet? Share your experience or ideas below.

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This content was originally published here.