Clown Shoes Beer Gets Augmented Reality without Needing to Use its 9% ABV!

by Andrew Chalk The beer makers who’ve been telling stories with their labels for years are now bringing them to life as Boston-based Clown Shoes Beer reveals their first interactive label using augmented reality technology. Designed in partnership with Australia-based augmented reality app Swigr, the augmented reality label for Clown Shoes Space Cake Double IPA offers five different settings to toggle through – the first being a lifelike animation of the beloved characters featured on the labe