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Pakko De La Torre // Creative Director

How Can We Use Augmented Reality and Virtual Reality Technologies in Business Management?

How Can We Use Augmented Reality and Virtual Reality Technologies in Business Management?

What is Virtual Reality?

Virtual reality is an evolving technology primarily known for its application in video games, but it could also be used in business. The primary ingredient of a virtual reality system is a headset or other device that completely takes over the user’s field of vision and provides an immersive experience. More advanced systems offer audio immersion, extremely high-resolution imagery, and positional tracking, allowing users to move around and use their hands to interact with the virtual environment. For extensive resources on how businesses can implement virtual reality in their daily operations, please refer to IT Support Virginia

What is Augmented Reality?

Augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus enhancing one’s perception of it. AR is more or less a computer graphic overlay that aims to transform an actual, existing object.

Use Cases of AR and VR

Corporate Management

Corporate management is composed of the people and machinery that work behind the scenes to produce products and services. Augmented reality applications are very common in human resource training and data organization.

Human Resource Training

Human resource training includes team-building activities that are important in maintaining the chemistry of human resources. Some companies now opt to hold virtual tours, challenging the spirit of cooperation and camaraderie between employees by requiring team members to work together toward a common goal. This lets companies avoid the hassle of picking an available schedule with favorable weather and the additional expense of transportation, food, and accommodation. This is particularly applicable in a situation like the pandemic, where many organizations were forced to opt for virtual tours to guarantee employee safety and well-being. 

Data Organization and Presentation

Organizing and presenting data is one of the most critical aspects of business management. While it has been traditional for people to keep track of important data by hand, computers have made it easier to manage large amounts of information. Augmented reality and virtual reality are newer technologies that can help you organize your business data. With them, you can create a tiny envelope with an augmented reality interface that lets you keep track of all the data while presenting your findings in a non-intimidating way by giving each icon an information button you can click on for more details, even inserting short explanatory videos for each section.

Product or Service Conceptualization

The biggest hindrance in the product or service conceptualization process often comes from the prototype-building phase. Traditionally, one must invest in raw materials without knowing whether the final creation will work out as planned. The experimentation process often leads to mistakes, which also leads to wasted resources and can be prohibitively expensive. This is where digital technologies have an edge with the edit and undo feature. With this, we can save resources by not worrying about wasting them on failed attempts at creating our final product. Augmented and virtual reality technology stepping up its game, we can now utilize the conceptualization process in a more immersive way. For help and guidance on AR/VR-enabled product or service conceptualization, please contact IT Consulting Virginia.

Product Design or Service Planning

Industries like beauty, tourism, and entertainment will likely find virtual reality technology a lifesaver. The technology allows users to “edit and undo” their designs in real-time. For beauticians, experimenting with product color formulations on physical skin through augmented reality is a big help. Likewise, architects and engineers may also benefit from 3D design software enhanced with features of environmental simulation.

Better Layout Designs in Marketing Planning with AR/VR

Marketing planning includes the decision-making and outline of the marketing efforts implemented upon product or service launching and actual operations. One of the usual marketing strategies implemented by different businesses is having a poster or infographic that showcases their product or service. The poster and infographic layout design is an attention-grabbing critical tactic in swaying potential customers. Therefore, layout designing is a tedious process that businesses depend on to have more diversified and non-constrained ideas for conceptualization, which is considered “in” at that time. Augmented reality (AR) and virtual reality (VR) give an edge over just a two-dimensional experience, which shall leave an impression on potential customers with AR/VR technology.

Advertising and Product/Service Testing with AR/VR

Businesses rely on consumers for the success of their products or service. That is why companies need to enhance customer awareness of their offerings and convince them with advertising. In an inflationary economy, customers are likely to become only more prudent with their purchase decisions. They can study products carefully by weighing their net weights, comparing prices per gram, checking durability and quality, and ensuring that they conform to their personal preferences. This is where Augmented Reality and Virtual Reality technology can be used to test products as significant value addition and added attraction in courting potential consumers. Managed IT Services Virginia offers extensive resources on the applications of AR/VR in advertising and product testing.

Post courtesy: Strategic Solutions

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