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Pakko De La Torre // Creative Director

How Is Augmented Reality Used In Businesses?

How Is Augmented Reality Used In Businesses?

Augmented reality (AR) is the application of technology to imbue real-world things with artificial, digital properties. When you utilize software or a gadget to add new sights, sounds, or sensory inputs to what you’re experiencing, that’s augmented reality. AR is usually assumed to consist exclusively of smartphone applications that add additional visual components to what you’re viewing. However, AR has considerably more applications than just this one.

AR is commonly used while purchasing glasses online. You are not literally putting on new frames when you “try on” your glasses because you cannot reach into the screen and touch them. Instead, you take a picture of the frames and superimpose them on your face to approximate how you’ll look with spectacles. You are augmenting the reality of your face, and as soon as you order and begin wearing your glasses, your augmented identity will become your actual identity.

How Does Augmented Reality Work?

Augmented reality may seem like a glimpse into the distant future that has arrived a bit too soon, but its underlying technology is rather simple. AR integrates computer vision, mapping, localization, and depth tracking technology to enable your platform to acquire, analyze, and transmit data. This information supports your enhanced sensory experience.

Among the most exciting of these augmented reality features is depth tracking. Using depth tracking technology, an AR platform may determine your proximity to an object. Without this function, augmented reality use cases such as industrial field services and 3D online shopping would not be possible. Mapping, though, maybe the most essential AR function, as it enables you to place your glasses over your face, for example.

What’s The Difference Between Augmented Reality And Virtual Reality?

By adding virtual things into a user’s real-world surroundings, augmented reality improves, enriches, or expands real life. Users interact with an entirely virtual environment utilizing equipment that insulates them from the physical world. Researchers predict that augmented reality will prove to be a larger business than virtual reality over time.

How Businesses Are Using Augmented Reality?

There are numerous use cases for augmented reality, but here are five of the most prominent ways organizations are now utilizing AR to give you an idea of what’s possible.

1. Retail

AR provides retail organizations with a means for customers to test things before purchasing. For instance, Sephora has an app that allows shoppers to visualize how their makeup goods will appear, while Wayfair employs augmented reality to demonstrate how furniture would look in a customer’s house.

Any smartphone or tablet can be used as augmented reality (AR) platform to create a shopping environment for customers, whether in a traditional brick-and-mortar store or as part of an e-commerce plan. AR application startup Marxent assisted Harley-Davidson in developing an iPad software that delivers a virtual shopping experience, allowing users to experiment with various body styles, seats, lights, and other options for a genuinely customized motorcycle design.

2. Industrial field services

By implementing AR smart glasses and a mobile app platform, Fieldbit, a leading creator of real-time AR collaboration solutions, streamlined field repair services for Israel’s national water business. The system enables field engineers to receive remote assistance in real time from experts or vendors located anywhere in the world.

The usage of smart glasses enables the remote expert to superimpose markings, messages, and diagrams right onto the engineer’s field of view while leaving the engineer’s hands-free to execute repairs.

The use of augmented reality (AR) in the field can increase safety, eliminate misunderstanding, and alleviate the burden on engineers who cannot be specialists in all technologies and infrastructures. AR can empower a mobile workforce by connecting workers to global specialists.

3. Design and modeling

3D modeling is one way that augmented reality is employed in the business. This is commonly used during the design process for buildings and automobiles. AR can also be utilized in the early stages of product design and development to provide designers with a detailed perspective of the product’s form and function.

Another example is how Augment, a developer of AR applications, uses AR. It built an end-to-end augmented reality solution for Watermark Products, an industry-leading producer of inflight products. Using tablets and Augment’s plugin, designers can visualise product mockups at scale. Instead of constructing expensive prototypes, businesses can provide clients with an augmented reality (AR) experience that exhibits side-by-side comparisons of new and old products, allowing clients to rapidly comprehend the impact of suggested new items.

4. Training and education

In medical education, AR is gaining ground. Through a partnership between the Cleveland Clinic and Case Western Reserve, students of health education can participate in a 3D holographic anatomy curriculum. The program enables Microsoft HoloLens users to view virtual cadavers and explore the human anatomy in greater detail. According to school administrators, this capacity saves dozens of hours in typical corpse laboratories. Case Western also finds applicability in other academic disciplines.

Walmart and Chipotle use augmented reality to train their employees. This provides individuals with hands-on instruction without the risk of making costly mistakes in the real world. AR provides an immersive, multimodal experience that is frequently more effective than traditional approaches such as lectures, flashcards, and textbooks. The consequence is increased training depth and accelerated mastery.

5. Repair and maintenance

Hyundai was the first prominent carmaker to provide an augmented reality owner’s manual in 2015. Using a smartphone or tablet, consumers obtain repair, maintenance, and vehicle feature instructions. The application contains how-to videos, 3D overlay pictures that show when users scan various regions of their vehicle (such as the engine bay), and a multitude of instructional materials. In 2016, Hyundai expanded the AR owner’s manual initiative.

AR enables even unskilled individuals to diagnose faults and execute repairs by following step-by-step instructions displayed on AR overlays, hence enhancing customer satisfaction by decreasing downtime and associated expenses.

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This content was originally published here.