Industry-first Augmented Reality App For Sine Pump Maintenance
Leading the way in creative customer solutions, Watson-Marlow Fluid Technology Group (WMFTG) has launched the first in a series of augmented reality (AR) apps. Developed to enhance the customer experience and post-sales support for its products, the first app has been built for its Certa Sine pump.
This is a pump renowned for meeting the highest standards in hygiene and cleanability, improving process efficiency and minimising total cost of ownership.
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Designed for ease of use, the Certa AR app allows customers to easily identify the tools required for Certa Sine pump maintenance tasks whilst providing information and clear step-by-step visual guidance.
Whilst the app has been intuitively designed so that users do not need previous experience of AR, it also targets the digital native skillset, whose learning excels when utilising visual, digital technology.
By laying AR visual instructions over a customer’s own pump, the app aids customer understanding of a task and saves time previously spent consulting written product manuals.
The app was developed in-house by WMFTG’s new Digital Transformation department. Head of Department, Matthew Thomas said: “The growth of this department demonstrates WMFTG’s continued commitment to the pursuit of creative and accessible customer focussed solutions.
A game-changer for how companies deliver customer solutions, our investment demonstrates our understanding of the pressures our customers face recruiting skilled workforce. There is a new generation of employees with the skills and preference to consume instructions using visual, digital technology and this app makes learning new skills much more accessible.
“For WMFTG, the Certa AR app marks a change in how we use technology to support and develop our customer experience. It is a perfect example of targeted investment and resources in tools that enhance the way we exceed our customers’ needs.”
New to the team, 26 year old WMFTG AR specialist and the Certa app developer, Isaac Gillard said: “We are delighted to launch an app that allows us to apply AR technology to the benefit of our customers. WMFTG has a reputation for leading the way in customer support and helping create efficiency savings for our pump users. We’re looking forward to receiving feedback from our first users and developing future solutions for our customers.”
Free to download, find out more about the Certa AR app:
Watson-Marlow Fluid Technology Group
Falmouth Business Park,
Cornwall, TR11 4RU
Watson-Marlow Fluid Technology Group (WMFTG) peristaltic tube and hose pumps meet requirements including: value for money; low cost of ownership; reliability and ease of maintenance to the food and beverage, chemical, pharmaceutical, mining and many other industries.
We demonstrate how pumps deliver significant process efficiencies over the lifetime of the equipment. Whether performing flavouring addition in food processing, chemical metering in water treatment or mineral recovery, we have a solution which can cut pump downtime and reduce costs through higher accuracy metering and transfer. WMFTG has dedicated application engineers available to help customers make the right pump and tubing choice from a range providing microlitres per minute to 80 cubic metres per hour flow rates.
The only part of the pump to come into contact with the product is the tube or hose. This means there are no seals or valves that can wear or fail. Replacing the tube or hose can be performed quickly and safely. Peristaltic pump benefits include:
Total fluid containment with no seals No ancillaries Handle viscous and abrasive slurries and sludge Self-priming capability Dry running without damage to the pump In addition to their range of positive displacement pumps, Watson-Marlow Fluid Technology Group has added PTFE-lined chemical and industrial hoses to their range. Aflex hoses are reinforced to withstand the most severe conditions and use.
Where we supply to
Europe, Africa, Asia, Australia, South America, North America
Industries we supply to
Automation, Chemicals, Consultants, Components Electronics, Energy and Power, Food and Beverage, Glass Ceramics Cement, Metals and Minerals, OEM, Paper and Pulp, Pharmaceutical Cosmetics Toiletries, Plastics and Rubber, Recycling, Textiles, Tobacco, Water and Wastewater
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