Madonna Reveals Controversial NFT Project Featuring NSFW Content | Glamour

“We set out to create something that is absolutely and utterly connected to the idea of creation and motherhood,” Madonna said in the first Instagram video. “Using the opening of each video is essentially me giving birth, whether I’m sitting on a tank in a postapocalyptic city, or I’m in a hospital bed in a very sterile laboratory environment. I’m doing what women have been doing since the beginning of time, which is giving birth. On a more existential level, I’m giving birth to art and creativity and we would be lost without.” 

On May 11, Madonna shared a second post, which went into further detail about the project, which has been in the works for a year. “I think it’s really important that people know that a lot of thoughts and conversation went into creating these videos,” she tells Winkelmann in a taped conversation.

The project sparked a significant amount of discussion online, including thousands of Instagram comments and tweets.

An NSFW clip of the project, which featured a virtual model of a vagina, was shared on the SuperRare Instagram account on May 11. “My journey through life as a woman is like that of a tree,” Madonna says in the voice-over. “Starting with a small seed, always pushing against the resistance of the earth. The endless weight of gravity.”

The actual NFTs (please don’t ask me to explain why they matter when the videos are on Instagram—I don’t know) will be auctioned off over a two-day period, with a starting price of 0.00035774 ETH. In human terms, about $1. 

“A labor of love a year in the making, both artists partnered to connect to the idea of creation and motherhood as told through this visual medium,” the Instagram’s caption read. “The works explore the concept of birth via darkness and light in our modern world.”