Metaphysic, Hollywood’s Hottest A.I. Company Is Trying To Eliminate Likeness Abuse Loopholes

“Maintaining data ownership and protecting individuals’ rights will be critical to the mass adoption of A.I. technologies,” a representative for Metaphysic said in a statement. “This initial process of registering copyright in [Thomas] Graham’s A.I. likeness provides a framework for how other individuals and public figures can take steps to protect their identities, performances, and brands.”

Shortly after the untimely passing of beloved comedian Robin Williams, it was made public that part of his will included the restriction of his name, signature, image, and likeness for 25 years following his death, including digital recreations. In 2015, this was seen as a trailblazing decision and inspired many celebrities to include the same clause in their own last wishes. But what about people who are still alive? That’s the problem Metaphysic looks to solve.

If Graham is successful in copyrighting his A.I. likeness, that would add a new avenue of digital protection, preventing public figures, celebrities, brands, etc. from being manipulated without their consent. While the obvious result would be in preventing inclusion they would never agree to in the real life, it also allows for proper compensation if their likeness is sought after. Additionally, folks would also have a sense of control over what their A.I. looks like if they’re willing to grant access to third parties.

The decision to pursue the copyright is based on both Graham and Metaphysic’s interpretation of current law in the United States that as A.I. likeness is a human-made work, “it qualifies for copyright protection within the meaning of the U.S. Copyright Act of 1976, as amended, and accordingly, registrable with the U.S. Copyright Office.”