Non-Alc Brand Debuts Augmented Reality – Restaurant & Café

The world’s most awarded non-alcoholic spirits brand, Lyre’s, has made it even easier to lovingly craft the perfect no or low alcoholic cocktail with its latest technology-focussed campaign, ‘Anywhere, Anytime’.

By introducing an Amazon Alexa skill and an augmented reality ‘Impossible Bar’ experience that showcases elevated recipes and more via your smartphone anywhere, anytime, it’s now even easier for New Zealanders to explore non-alcoholic options at their fingertips.

“Lyre’s makes its easier than ever to take your favourite drink and ‘Make it a Lyre’s’ using new technology to bring the brand to life,” explained Lyre’s Chief Marketing Officer Paul Gloster.

“We wanted to push the boundaries of what is possible from a marketing perspective, put the consumer in charge and expand our digital interactivity, using Alexa and augmented reality to add more brand depth and information to make it a practical experience, not just a cool bit of tech. Both pieces lead to the ‘how’, showcasing drinks and recipes that we know people around the world will love using Lyre’s.”

No apps, downloading or bottles are required to unlock this incredible AR experience. Anyone who has a smart phone can scan the QR code with their camera to enter the Lyre’s Impossible Bar.

“It’s here that you will not only learn how to craft the perfect non-alcoholic cocktail, but also be able to shop the product, find discounts, sign up to the database or locate a store near you. We believe this experience is not only fun and engaging, but is completely functional in addressing education, trial, positive sentiment and repeat purchase.”