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Human Park VR

Human Park VR

The ad industry is currently good at discussing Metaverses, A.I. and diversity. Pakko was fortunate to work for an Australia-based start-up, VC-funded by A16Z, which believed that Web3 experiences should be enjoyable rather than frivolous and boring. The start-up understood that no text-generator using artificial intelligence could write a script that was more real or raw for a brand based on humanity. Furthermore, diversity is a naturally occurring element in nature, and should be treated organically, instead of being excessively focused upon and made to feel forced. This project took almost a year to create, and required a lot of patience while waiting for enough brand assets to be designed, approved and developed. Pakko had to wait even longer, an entire decade, to finally have the opportunity to work on this project with Colin Corcoran, his long-time colleague, whom he first met at Ayzenberg in LA working on a pitch for Batman: Arkham Knight back in 2014. Please enjoy the result of their tag-team effort and collective warped senses of humor for this R-rated online adventure. As they say, “And if you don’t like it,” well…you know how the rest of that sentence goes by now.

Client:

Human Park

Role:

Marketing & Creative Director