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Top 10 Companies in Augmented Reality Solutions | RND

Top 10 Companies in Augmented Reality Solutions


The number of AR development companies, or Augmented Reality companies, has increased dramatically in the previous year or two, and this growth is expected to continue in the next years.

The augmented reality and virtual reality solutions market has the potential to reach USD 209 billion. This prediction is based on the present market size, which is only around USD 27 billion.

The increasing demand for AR-based apps is one of the key reasons behind the industry’s exponential growth pace. The wonderful thing about augmented reality technology is that it is not only relevant to a specific industry vertical, such as gaming or entertainment, but it is also versatile enough to be utilized in numerous industry verticals, such as healthcare and medicine, where it may be a blessing to humanity.

To understand how our Augmented Reality Solutions Market can bring difference to your business strategy:Download Summary 

Here is a list of top companies in the augmented reality solutions market.


With hundreds of millions of AR-enabled devices and thousands of AR apps on the App Store, Apple has the world’s largest AR platform. Apple’s revenue amounts to USD 274.5 billion. Apple claims there is no better way to experience AR than with hardware and software built from the ground up for it.

Apple has showed a strong interest in augmented reality under Tim Cook’s leadership. The corporation has also made a number of key acquisitions, accumulating a profile of talented AR companions over time. Apple, for example, purchased Metaoi, an augmented reality software business, in 2015.

The corporation is said to be working on a set of wireless specifications that would allow users to overlay digital material onto the real environment. Various release dates have been proposed, but Apple has remained tight-lipped on the project. They appear to be taking their time, most likely in the hopes of avoiding the fate of Google Glass.

Microsoft claims to be the “leader in mixed reality.” When used in the real world, mixed reality refers to the combined power of augmented and virtual reality. Their HoloLens headgear is often regarded as an augmented reality device. The initial version of HoloLens was released in 2015. While the product’s price deterred large scale consumer adoption, it provided truly high-quality AR and showcased Microsoft’s progress in developing the technology. Microsoft’s Windows Mixed Reality platform also published a collection of mixed reality experiences in 2015. Mixed reality material such as games, 360° films, social networking, and live events are available to users.

Niantic, a Google spinoff, was created in 2010 with the goal of using augmented reality to “enrich our experiences as human beings in the actual world.” The Real World Platform of the corporation oversees shared AR communications, security, mapping, and functionality. It is the world’s only ‘planet scale’ augmented reality platform, according to Niantic. Niantic released the game that would swiftly become the poster child for augmented reality in the summer of 2016. The massively popular Pokémon Go popularized augmented reality and is still the most profitable AR game ever developed.

Niantic stated in late 2017 that it had teamed up with Warner Bros. Interactive Entertainment to release another cult game. Later in 2019, Harry Potter: Wizards Unite was launched. Following a USD 245 million series C investment round earlier this month, Niantic is now valued at nearly USD 4 billion.

Zappar, founded in 2011, promises to democratize augmented reality by providing a free software and a simple SaaS model for companies looking to develop AR products. Unilevel, Warner Bros., and AXA have all teamed with the company, which has also worked with Coca-Cola and Sony. Marketers, designers, and developers can use Zappar’s ZapWorks platform to create interactive experiences that can be accessed by scanning zapcodes with a mobile device. Zapcodes can be used to turn products, packaging, and passive print into multimedia channels that increase brand engagement and value.

Blippar, the augmented reality pioneer, fell bankrupt in 2018 after seven years of promise. Blippar’s founder Ambarish Mitra, on the other hand, registered a new AR firm named Augmented Reality Labs at the start of 2019. Though not much is known about Mitra’s new startup, it is obvious that it will build on Blippar’s impressive capabilities. Jaguar, Cadbury’s, and Heinz were among the clients of the company before it went bankrupt. It was working on a universal visual browser for mobile AR and established the first AR digital ad platform. It will be interesting to observe how swiftly Augmented Reality Labs moves after Blippar’s failure, and whether it can avoid the same fate.

After years of speculation, Magic Leap finally released a product in 2018. While the Magic Leap One headset improved on previous, alternative HMDs, it failed to impress the technological community. Then, to add insult to injury, Microsoft won a $480 million military contract from Magic Leap.

Nonetheless, Magic Leap is still regarded as “the one to watch” in this field. The startup has expanded its cooperation with AT&T to provide business solutions as of this month. Manufacturing, retail, and healthcare will be the first three areas to profit… To put it another way, Magic Leap is branching out. AT&T will also supply the 5G connectivity required for high-quality AR content delivery. According to a recent job posting, Magic Leap is looking into mobile AR, which is a key trend in the advancement of augmented reality.

With the Spark AR technology, Zuckerberg has led AR through social media groups. In collaboration with Ray-Ban, the business wants to release AR smart glasses with a proprietary chipset and Orion. They intend to deploy edge computing technologies to break down network latency constraints.


Samsung has experimented with AR headsets, foldable smart glasses, and Project Whare, a cloud-based AR endeavor. But it’s with the latest Galaxy phones, which feature 3D depth-sensing cameras, Bixby Vision, and augmented reality emojis, that they’re making genuine strides. With their, ecommerce is a significant focus.


Taobao Buy, a Chinese ecommerce giant’s app that makes online purchasing more interactive, was launched in 2018. The program allows users to explore and interact with a limited number of products from the Alibaba online store using Microsoft’s HoloLens headgear. It has also invested in firms including WayRay and Magic Leap, as well as bought Infinity AR.

The latest edition of their Goggles Glasses is built on Qualcomm’s Snapdragon XR1 platform, with the goal of supporting organizations with computer vision and machine learning applications. Chrome AR, Cloud Anchors, and Scene Viewer, which allows users to examine 3D models of products on websites, are some of the other augmented reality initiatives.

Get a glimpse of the in-depth analysis through our Augmented Reality Solutions Market Report Sample

This content was originally published here.