Top Augmented Reality trends for 2023 | by Cappasity | Cappasity Blog | Dec, 2022 | Medium

Top Augmented Reality trends for 2023

Innovations in Augmented Reality have led to new avenues of user experience. Now this technology is used to solve a wide range of business concerns in industries such as retail, gaming, healthcare, and education. Whether you’re a startup or an established business, it’s crucial to keep an eye on AR technologies in order to predict where the industry is headed and how to benefit from it. Here are the top AR trends to watch in 2023.

Trend #1 Enhance customer experience with AR shopping tools

According to research by Alter Agents, Snap Inc., and Publicis Media, 3/4 of consumers believe AR is the future of shopping, and they will continue to use the technology. The research also revealed that AR has a significant impact on customers’ online shopping experience: it builds customer confidence, helps shoppers make the right choice, makes the shopping experience easier and more engaging, and increases purchase intention.

AR shopping tools are effective for various product categories: the technology has already been successfully adopted by furniture manufacturers IKEA, Target, and Wayfair, beauty retailer Sephora, sportswear brand Nike, and online eyeglasses retailer Warby Parker. In 2023, brands will continue to implement AR into online shopping in order to improve customer experience — which has a direct impact on online conversion. Investing in AR shopping tools today will give your brand a competitive advantage in the future.

To experience the 3D View in AR, click the “Cube” icon.

Trend #2 Stand out with AR-based marketing campaigns

Augmented Reality is a powerful marketing tool used by many top brands. By incorporating interactivity into marketing materials, you can stand out from the competition and provide consumers with an entirely new and exciting way to learn about your company.

Burberry is a powerful example of successfully implementing AR into an effective marketing strategy. The brand launched an in-store AR experience that invited customers to immerse themselves in the modern classicism of the brand’s signature Olympia Bag. This AR marketing campaign gave the product more visibility since customers could capture the experience via photos and videos, which were then shareable on social media. As it gets harder and harder to surprise and attract today’s consumers, brands’ interest in AR marketing will only increase in 2023.

Trend #3 Step into the Metaverse

According to CB Insights’ Industry Analyst Consensus, the metaverse could represent a $1T market by the end of the decade. The metaverse has great potential to reshape the future of various industries, including retail. By providing unlimited opportunities to engage with consumers, the metaverse will help brands attract consumer attention, create excitement, and enhance customer experience. Because augmented reality can display virtual objects embedded in our physical world, it is being used in conjunction with other metaverse technologies. Implementing AR technologies allows retailers to experiment with them, identify their pros and cons, and better prepare for entering the metaverse in the future.

How to leverage AR with Cappasity

Cappasity has developed the first end-to-end solution for the fast production, easy embedding, and powerful analysis of immersive content. It allows brands to create AR content within as little as 20 minutes without manual 3D modeling. Cappasity AR holograms can be used to not only improve online shopping experience, but engage consumers in shopping malls with AR marketing campaigns.

What’s more, Cappasity is now working on a solution that would allow retailers to launch NFT-based loyalty programs. Besides regular photos, videos, and text, a Cappasity NFT can contain immersive content, including AR and virtual try-on experience, as well as VIP perks and benefits for NFT holders like personalized discounts, invitations to events, and more. Brands can add new content to NFTs even after their customer gets the token, which allows them to use Cappasity NFTs as a new customer communication channel.

Feel free to contact our team at support@cappasity.com to implement Augmented Reality and stand out from the competition in 2023.

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