Top marketing trends for 2023: Augmented Reality for eCommerce

Technology is ever-evolving, and marketers must keep up with the times to remain competitive. Kyle Jepson, Sr. Inbound Sales Professor at HubSpot, is keeping his eye on augmented reality (AR) as an impactful marketing trend of 2023.

AR offers customers a way to have an immersive experience without even having to go anywhere. 

This technology truly opens up a world of opportunities for sellers to connect with buyers during sales. Let’s look at how this trend is changing how businesses market their products. 

Augmented reality (AR) is a technology that combines virtual images with your environment in real time. It creates an immersive experience for viewers, allowing them to interact with objects in ways they can’t do in real life. For example, when buying furniture, customers can now virtually try it out in their living room before making a purchase decision; when buying a car, customers can see how it looks parked in their driveway before making a purchase decision. 

The Benefits of AR 

AR offers several benefits to businesses looking to market their products and services more effectively. First, it provides an engaging experience for customers by allowing them to get up close and personal with products they are considering buying—without ever leaving home! Second, it creates more opportunities for businesses to capture data about customer behaviour and preferences that can be used to tailor marketing campaigns more effectively. And third, it gives businesses an edge over competitors by allowing them to stand out from the crowd with unique experiences that keep customers coming back for more! 

How Businesses Can Use AR 

Businesses can use augmented reality in several ways to make their marketing efforts more effective and engaging.

Augmented reality is changing how businesses market their products and services—for the better! With its ability to provide immersive experiences, capture valuable customer data, and give businesses an edge over competitors, augmented reality will become an increasingly popular tool among marketers in 2023 and beyond.