Back to Top

Pakko De La Torre // Creative Director

What is an ideal virtual event platform for a virtual trade show ? - Virtual Reality Augmented Reality Technology Latest News

What is an ideal virtual event platform for a virtual trade show ? – Virtual Reality Augmented Reality Technology Latest News

virtual event platform for a virtual trade show are an incredible and valuable opportunity for any organization or business to showcase their products and services to the people and turn them into future users. As such, the hosts need to give complete attention to providing the audience with interactive solutions and keep attendees engaged, involved, and interested throughout the entire experience.

An ideal virtual events platform should successfully be able to replicate a real environment and overcome the transition challenges. Let’s find out some of the key features and aspects that make a virtual events platform an ideal choice for your next trade show. And don’t forget to check out NextMeet CORE, India’s first metaverse that seamlessly captures the real-world settings in an immersive 3D world.

If you ask any professional in the events industry, flexibility is the biggest priority when it comes to hosting virtual events and trade shows. Every brand manager understands that events and trade fairs are brand discovery platforms and they should perfectly replicate a brand’s visual identity. 

One of the important attributes to keep in mind while selecting a virtual platform for trade shows is the platform’s ability to customize the settings as per the needs of the event. In real-world events, the exhibitors are allotted a designated booth to showcase their products and services. These booths are customized as per the brand’s requirements and event needs. Likewise, in a virtual event, it is essential to maintain the same level of uniqueness and customization, as these booths reflect exhibitors’ identity.

While planning an event, anticipation is important. Be it a single day or multi-day event influx of attendees will vary from time to time. It is important to anticipate it and scale accordingly. For a virtual events platform, attendees have the flexibility of attending from different parts of the world and hence an ideal VR event platform should be technologically sound to handle it without any snag.

The above discussed are some of the key attributes one must consider while organizing a virtual event, however, some other features that make a virtual events platform an ideal choice for you. Let’s have a look.

Content Display & Streaming

Content display or broadcasting forms the backbone of any event. The same applies to virtual events too. An ideal platform must offer different options for the exhibitors and attendees to present and view content. Features such as screen sharing, audiovisual display, and web conferencing are a must considering the modern-day event complexities.

Events are all about networking. Be it for exhibitors showcasing their product and service capabilities or attendees at an individual level. VR event platform must facilitate users with a dedicated networking zone away from clutter to enable users to discuss ideas and forge partnerships. As these communications are held behind closed doors and require secrecy for obvious reasons, the same should be possible in a virtual world. NextMeet offers a unique solution when it comes to private or individual communication. There are dedicated zones inside the platform marked in blue where attendees can talk and the communication cannot be heard except by the people inside that zone. So, next time when you plan to host a virtual event don’t forget to check out this unique feature.

Customized 3D Avatar

To break the monotony of Zoom and Google meetings, VR industry experts introduced the element of gamification in the form of 3D avatars to keep virtual space engagingly interesting. VR platforms that offer customizable 3D avatars are taking one step further to keep the engagement levels high. The users have the liberty of dressing their avatars in whatever attire they want and roam inside the platform interacting with other attendees. This gives a personalized feeling and the level of immersiveness makes a user feel as if being present inside the virtual world.

Spatial Sound

 Sound plays an important role in the physical world and so it does in the virtual world too. With a feature like spatial sound, a user can experience sound similar to the real world. It not only gives users a real-world but also an immersive experience. Features such as this keep the engagement levels high and enhance the overall experience of the attendees. 

Accessibility and User-friendliness

Before planning a virtual event, exhibitors must find out if the VR event platform is easily accessible and user-friendly. The platform should be accessible from various locations, platforms, and devices. It should be available for all operating systems and must have minimum basic device requirements. An ideal platform must consider that users come from various backgrounds and may or may not be tech-savvy. Hence, an ideal platform must enable frictionless access for all.

The features and attributes discussed above are pre-requisites before you decide to host a virtual event. However, every event has its unique requirements, and the factors that decide these requirements also vary. Whatever the case may be, it is important to test the platform before your big day so that you can anticipate possibilities to provide your attendees with a nice experience and make your event a hit!

This content was originally published here.