What is the metaverse? Augmented Reality and Virtual Reality – Reviews Rabbit

Recently a new concept has come into our lives and it seems that it intends to stay. Maybe the metaverse is a passing fad? Is it a bubble? Is it real and will it remain as the technological gurus assure? How long before I can use the metaverse on a personal level?

All these and some more are questions that many of us ask ourselves.

Ever since Facebook rebranded as Meta, the metaverse is present in our conversations, in many of the articles we read. The pandemic, together with its confinement and the current context of economic recession, has focused on technologies directly related to the metaversehow are the augmented reality and the virtual realityexpecting from them that they can boost the industry and related sectors. Metaverse is a word that subliminally evokes the existence of parallel virtual worlds, thus allowing us to intuit a turning point, a technological advance that promises unique and personalized digital experiences that will adapt and enhance virtually all areas of our lives.

Entrepreneurs, developers and businessmen perceive the metaverse as the new paradigm that will allow them to create new business models and optimize current sales processes. In short, new
and better opportunities to offer services that will add value and, consequently, will increase profits with it.

But what is the Metaverse?

The metaverses are virtual environments where human beings can interact using avatars. As it is a three-dimensional virtual environment, spaces can be built with natural, industrial or futuristic aspects. Ultimately, metaverses are worlds where human beings determine everything, including the laws of physics.

Imagine that you access a shopping center located in a metaverse. To do this you must use virtual reality glasses and choose an avatar. This shopping center, being virtual, has not needed materials for its construction, nor licenses, nor installation of elevators nor personnel hired in stores or security, nor maintenance or cleaning, nor IBI, nor, nor, nor… I see that you are understanding the concept.

Will the business of the metaverse replace the business of the real world?

Obviously not. The real world is irreplaceable, but it will help to conceive most innovative experiences and to create spaces to generate new opportunities of business. Large companies will invest creative and financial effort to have a presence in the metaverse. Societies are constantly changing and this implies that customs and routines are too. Decades ago it was unthinkable to purchase a product through an e-commerce without seeing or touching it, without verifying through our touch that everything was correct. In Spain, today, the percentage of purchases made online with respect to all purchases made exceeds 25%. If our great-grandparents raised their heads, they would think that we have gone crazy and that society does not know what it is doing.

The truth is companies must move to the business and where are the new opportunities. We must be fast, versatile and know how to adapt to the new needs of consumers. The older population continues to make almost all of their purchases in local stores, they need to establish a relationship based on the affective trust established with the seller. The youngest prefer to optimize their free time and dedicate it to other matters. That is why they value online purchases, precisely because, from the sofa at home or at work at lunchtime, they can make the weekly purchase and even consult opinions and comparisons before purchasing a product. The digital trust is valued differently.

Ecommerce has not come to replace traditional commerce. It is absurd to believe that, but it does provide a solution for people who have less time available to buy or who prefer not to spend their free time in a store.

Is there a long way to go before it becomes a reality?

If we look at reality from a macro perspective, we are going to discover that in a natural way we can perceive three different large areas with three degrees of development as well as a certain distance between them.

ideologues.

On one side are the technological ideologues. They handle abstract a priori concepts but are supported by technical knowledge. These profiles have spent years, even decades, talking about the opportunities that three-dimensional virtual environments, supported by servers, will bring to society. It can be affirmed that these profiles have been visiting the future periodically for years, with an accurate knowledge of the true benefits of the metaverse, although they had not yet designated it with this word. The world is not moving at the speed they would like, but it is moving in the same direction.

Startups and developers.

Somewhat closer to society, are the startups and teams focused on developing solutions based on apparently incipient technologies. They are the fabric that metabolizes abstract concepts and great ideas and shapes them so that society incorporates them into routine. Since a startup or company begins with the development of a solution, it can take from 1 to 3 years to reach society. Generally, the first thing that is conceived is an MVP, acronym for the English minimum viable product, that is, a minimum viable product.

The day to day

And, finally, there is the daily reality, the day to day. This is when technological solutions have reached a sufficient degree of optimal development to provide a solution to a broad fabric of society and solve specific problems or provide new approaches to everyday life, improving processes and creating new areas where what has been imagined and developed comes to life. the majority of society. For this to happen, not only must there be an idea, it is also necessary to have a well-worked solution along with a sociocultural and technological context that provides support.

At what point are we with respect to the metaverse?

At present, we find ourselves in a moment in which the concept of the metaverse abandons the purely theoretical concept. There are startups and developers that have been providing business models that today are adding value in the field of medicine, education and industry in all its aspects.

Technologically speaking, society handles devices that are sufficiently advanced to have high-quality experiences in both augmented and virtual reality. At the present time, mobile devices support the recreation of high-quality three-dimensional worlds.

From Dypsela, and specifically from digital cloneWe provide specific solutions to different sectors, sometimes using augmented reality and other times virtual reality, but always using Clon Digital technology as support.

concrete examples.

In education we’re creating content and allowing their access to educational centers, children, adolescents and young people. Our contribution favors the assimilation of complex concepts and brings impressive three-dimensional examples to the classroom in augmented reality, without which it would be practically impossible to access them in any other way.

In Retail sale we are generating clones of real objects that, through augmented reality, we manage to reach anywhere in the worldgenerating multiple sales opportunities, helping companies to impact more times and further. Augmented reality is helping companies in one part of the world to sell their products in another part of the hemisphere.

We help the museums to safely share all kinds of pieces beyond their galleries, making it possible for the knowledge they house to reach all interested people in three dimensions.

Conclusion.

The metaverse, augmented reality and virtual reality, which are nothing more than technologies belonging to the metaverse itself, are visual communication languages ​​and solutions that have already proven their worth and effectiveness. They are increasingly entering different areas of society. As the technology reaches a higher degree of maturity and the devices that support it become more and more advanced, we will be getting closer to more powerful and immersive experiences.

Currently we can buy all kinds of items, go to the movies, an amusement park, all kinds of leisure activities, network or even buy a plot of land or buy a home, and all without having to leave home. In a few years we will be able to jump from one metaverse to another, these being somehow interconnected. An alternative world is being created to create experiences and generate new opportunities beyond business. In my opinion, education will be the greatest beneficiary: educational centers, children and adolescents will learn in an impressive way never experienced by today’s society. Future students, regular users of the metaverse, will have the opportunity to design a better, freer and limitless world.

Javier Cabanero
CEO of Digital Clone