Bridgestone launches new Augmented Reality web app: Bridgestone Golf Experience
Bridgestone Golf has today introduced the ‘Bridgestone Golf Experience’ – a new Augmented Reality web app that brings Tiger Woods and other Bridgestone Tour players directly into your living room, pro shop, or clubhouse.
With the Bridgestone Golf Experience, consumers can utilize an augmented reality web application on their smartphone to see and hear Bridgestone Tour Staff members talk about the Tour B model they play and learn why it might be a good fit for them.
“At Bridgestone we’re all about pushing the envelope of innovation. The new Bridgestone Golf Experience is a perfect example of this philosophy – players who try the new web app will be amazed at the quality of the experience while also being directed to the best Tour B model for their game.” – Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf
To launch the web app, players can simply visit bridgestonegolf.com or visit a retail location that carries Bridgestone products.
At select locations a number of additional QR codes will also be available that not only launch the BGE app but provide unique content with the company’s staff players that is not otherwise available.
My Bridgestone Tour B dozen box or sleeve can be used to initiate the BGE app, and depending on which box or sleeve that is scanned, a different Bridgestone staff player will appear virtually and talk about the model they play on Tour.
For the Tour B X, you get Matt Kuchar, for the Tour B XS, you get Tiger Woods, for the TourB RX, you get Lexi Thompson, and for the Tour B RXS, you get Fred Couples.
To get the full Bridgestone Golf Experience covering all four Tour B golf balls takes about ten minutes and can be enjoyed on any smartphone. You can download the web application now at bridgestonegolf.com.
This content was originally published here.