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Pakko De La Torre // Creative Director

Head-up Display Market by Type (Conventional Head-up Display and Augmented Reality (AR) Based Head-up Display), Application, Components (Video Generators, Projectors/Projection Units, Display Units, Software) and Region – Global Forecast to 2027

Enhanced convenience offered by combination of satellite navigation technology and head-up

Head-up display market size is valued at USD 2.4 billion in 2022 and is anticipated to be USD 6.4 billion by 2027; growing at a CAGR of 21.3% from 2022 to 2027. The growing demand of factors such as combination of satellite navigation technology and head-up display is expected to grow the market at estimated rate.

The combination of satellite navigation technology and head-up displays is driving the growth of the head-up display market for automotive applications. This combination enables the projection of navigational information related to vehicles directly on their windshields, thereby enabling drivers to remain focused on driving, as well as allowing them to easily follow the navigation instructions displayed on the windshields. Additionally, this combination uses gesture control and voice recognition systems to help drivers access Google maps, receive phone calls, and perform several other tasks. Drivers can monitor the speed of their vehicles, as well as other information such as tire pressure and fuel level using these displays. Head-up displays equipped with satellite navigation technology enable the adjustment of the brightness level of displays during the night and daytime, as well as display images in more than one color.

Growing demand for improvement of in-vehicle experience to drive the growth of cloud data center

HUDs in vehicles have been able to enhance the overall driving experience by providing more information to the driver and eliminating the chaos of switches and knobs. The HUD is mounted in front of the driver between the windshield and the DIM. It has a resolution of 480×320 pixels (width, height) with adjustable height settings (to suit all users) and brightness settings. It is perceived as floating in the air two meters in front of the car on the driver’s side and has the same size as a 10-inch tablet device. It consists of several components that together make it possible to project an image in front of the driver. An LCD display projects an image on a mirror that reflects the image on the windscreen. There are different types of projectors that generate the HUD picture on the windshield.

North America is the fastest-growing region in the data center accelerator market

The head-up display market in North America is anticipated to register the highest CAGR of 26.5% between 2022 and 2027. The US, Canada, and Mexico are key contributors to the growth of the head-up display market in North America. The market in this region has witnessed significant advancements in the past few years in terms of technological advancements in vehicles. Some of the key factors driving the growth of the head-up display market in North America are the increased awareness about active safety systems deployed in automobiles and aircraft during their manufacturing and a rise in demand for premium and luxury cars equipped with head-up displays

Visteon (US) and MicroVision (US) are some of the key players operating in the head-up display market in North America.

The breakup of primaries conducted during the study is depicted below:

  • By Company Type: Tier 1 – 15 %, Tier 2 – 50%, and Tier 3 –35%
  • By Designation: C-Level Executives – 45%,Directors – 35%, and Others – 20%
  • By Region: North America– 45%, Europe – 35%,APAC– 12%, South America – 3% and Middle East and Africa – 5%

Research Coverage

The report segments the Head-up display market and forecasts its size, by volume and value, based on region (North America, Europe, Asia Pacific, and RoW), Application (aviation and automotive), Type (conventional and augmented reality-based head-up display), Components (video generators, projectors/projection units, display units, software, and other components). The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the head-up display market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying This Report

  • This report includes market statistics pertaining to the components, type, application, and region.
  • An in-depth value chain analysis has been done to provide deep insight into the head-up display market.
  • Major market drivers, restraints, challenges, and opportunities have been detailed in this report.
  • Illustrative segmentation, analyses, and forecasts for the market based on type, application, components and region have been conducted to provide an overall view of the head-up display market.
  • The report includes an in-depth analysis and ranking of key players.

This content was originally published here.