Back to Top

Pakko De La Torre // Creative Director

Ooredoo executives explore augmented reality tech for Qatar 2022

Ooredoo and Snap folks on tour.

Doha: Ooredoo, Qatar’s leading ICT provider and Official Telecommunications Operator for the Middle East and Africa of the FIFA World Cup Qatar 2022, recently announced a partnership with technology and innovation partner and renowned camera company Snap Inc. sent a delegation of senior management to California, USA, to meet. Behind Snapchat.

Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group CEO of Ooredoo and CEO of Ooredoo Qatar, and Sheikh Nasser Bin Hamad Bin Nasser Al Thani, Chief Commercial Officer, met senior executives in a visit aimed at fostering a close relationship. headed the delegation. Use Snapchat to explore the exciting technology that ICT leaders will harness at the FIFA World Cup Qatar 2022.

Snap Inc. was represented by Jeremy Gorman, Chief Business Officer, and Ben Schwerin, Senior Vice President of Content and Partnerships. With the world eager to see what Qatar can do at FIFA World Cup Qatar 2022™, it will be the main focus of the visit. It was an exploration of the exciting technology that Ooredoo will be using in their upcoming tournaments.

Fans attending the football extravaganza will be able to experience three significant new augmented reality experiences using Snapchat’s latest features.

Augmented reality billboards bring the Ooredoo Tower murals to life to celebrate the World Cup in Qatar. With a series of fan lenses representing the 32 countries participating in the competition, fans can root for their favorite team with his unique AR effects. Juggling Challenge is the first ever augmented reality keep-up game designed for the Fun Zone and beyond.

All these augmented reality experiences will be available to millions of football fans via the Snapchat app, powered by Qatar’s Ooredoo’s fast and robust 5G network.

Turning the focus to partnerships, a meeting between senior representatives of the two entities centered on how Snap will support Ooredoo’s digital transformation agenda in line with Qatar’s National Vision 2030, highlighting Ooredoo’s best technology. Leveraging 5G and Augmented Reality innovations as key pillars to showcase client.

Other areas of cooperation include how to better leverage the partnership with Snapchat as part of Ooredoo’s digital marketing strategy, and how the two entities will support each other in growing markets and reach out to customers across Ooredoo’s international footprint. including how to drive acquisition and engagement.

The Ooredoo delegation also had the chance to visit Snap’s creator lab and experience some of the latest augmented reality hardware products, including Spectacles augmented reality glasses and Snap’s flying camera, Pixy.

Ooredoo Chief Commercial Officer Sheikh Nasser bin Hamad bin Nasser Al Thani said: In line with our support for Qatar National Vision 2030, we are strategically committed to investing in technology and innovation, and as a major sponsor of the FIFA World Cup Qatar 2022, we owe a great deal of responsibility to football fans around the world. I’m here.

“Our visit has given us incredible insight into the vastly enhanced fan experience we offer during our events.We are very much looking forward to sharing this with our fans in the near future.

“We thank everyone at Snap for their hospitality and look forward to building a mutually beneficial partnership for years to come.”

Ben Schwerin, senior vice president of content and partnerships at Snap Inc., said: As a camera company dedicated to scaling augmented reality, this partnership presents a unique opportunity to innovate new AR experiences that enhance the fan experience for Snapchatters and bring football extravaganzas to the millions of fans visiting Qatar. Make it more immersive, fun and engaging.

“We will continue to work closely with Ooredoo to bring the best Snapchat has to offer, delighting Ooredoo’s over 55 million customers across the market.”

Source link

This content was originally published here.