Toyota wanted to educate consumers attending HUBweek, greater Boston’s annual festival of ideas combining MIT and the world about its innovative hydrogen fuel-cell powered Mirai while local energy providers prepared the hydrogen refueling infrastructure in the Northeast United States.

To support Toyota’s involvement as a sponsor, contributor, and exhibitor of the annual HUBweek tech celebration in Boston, Pakko and his team developed a digital education experience within an outdoor 30’ x 20’ activation footprint utilizing a custom augmented reality app developed in Unity.

This digital experience helped educate and tell the story of the Mirai and its hydrogen fuel-cell technology, from its development to its successful release in California to its roll-out in Northeast region of the U.S.