Back to Top

Pakko De La Torre // Creative Director

SG digital agency GERMS launches free NFT art for National Day

SG digital agency GERMS launches free NFT art for National Day

Digital agency, GERMS is launching an NFT project on this year’s National Day called “We Are SG” (WASG), which utilises 9,822 NFT artwork collections for Singaporeans.The WASG project aims to be accessible and relevant to all Singaporeans, with NFT art (pictured above) that depicts everyday characters and cultural traits familiar to them – on launch day, Singaporeans will be able to mint this NFT for free. 

According to GERMS, these NFT artworks will be revealed when they are minted on launch day, which is on the of 9th August 2022 via addition, each distinctly Singaporean trait is created as a layer, and 9,822 artworks will be generated from a myriad combination of these layers. The WASG community will allow brands to deepen their connections with this huge base by engaging them in workshops or enrichment courses, offering selected merchandise, and hosting limited product drops.

How will the NFTs benefit local businesses? 

According to GERMS, businesses can use this new NFT project as an opportunity to target new audiences beyond their traditional marketing channels. GERMS has on-boarded a wide-ranging group of utility partners, from finance to food and beverage to fitness, to make this a uniquely beneficial collection to Singaporeans – think coffee shop uncle sporting a Good Morning towel, lion dance, durians, and Toto tickets. They include local banking giant UOB, F&B group Empire Eats, which operates brands such as Tanuki Raw, Standing Sushi Bar and Salmon Samurai, The Secret Mermaid and The World is Flat @ Jewel, Viu, a regional video streaming platform, fitness Group True Fitness, as well as dermatological retailer Bioderma.

Furthermore, there are also a variety of local brands participating – including Singapore’s first wet plate photography studio Hip Xiong Photo Studio, Fashion label AKINN, wine retailer BoundByWine and NeueFit martial arts school.Moreover, Singaporeans can also gain access to a wide pool of potential customers keen to learn more about their products and services.  Whilst the WASG community is working with its partners to provide real life experiences and tactical offers uniquely curated for Singaporeans. 

GERMS wants to drive accessibility for audiences and brands currently into the web2.0 space to transitioning into Web3.0 through a more local based project targeting only Singaporeans with benefits only for Singaporeans. Thus, to ensure a high adoption rate and this project aims to bridge the gap between people and businesses in the Web 2.0 space to Web 3.0.

According to GERMS, while NFTs have been all the rage over the last two years, many Singaporeans see them simply as irrelevant digital art with no real-life use cases, according to the agency. It added that another perception is that most NFT projects are either catered for the global market or primarily targeted at early crypto adopters and gamers – there is also the issue of affordability, with popular projects skyrocketing at multiples of their launch price.

To educate Singaporeans on NFTs, GERMS has also created a series of simple step-by-step videos on the WASG website to help first-time NFT owners create a wallet and mint their first-ever NFT. Out of the 9822, there will be a series of 12 highly unique and limited NFTs with one-on-one traits.

This content was originally published here.